So much to learn, so little time
OK, I’ll be the first to admit to having played fast and loose with the law at various stages of my career. But, I’ve largely worked as an individual, or as part of a very small, under resourced organisation.
There is no excuse at all for playing fast and loose when you are the marketing department of a major international telecommunications company, or the people who run their marketing campaigns for them.
Things like this really should not happen. The fact that they do shows a disturbing lack of knowledge on the part of every person who signed off on it. I suspect no lawyer looked at it at all, as checking that model releases had been obtained would be the most basic due diligence. However, anyone in the creative industries, particularly the commercial creative industries, should know about them as well.
I doubt any legal action will come of this, and that’s really not the point. However I would like to think that someone who thought they were pretty clever and funny, is now feeling pretty damn stupid.
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