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Service design is a new discipline which focuses on understanding what customers want, then designing services which meet their needs. Sound familiar? Web designers have focused on user-centred design for years to create websites and applications that are user friendly.

Service design is well established in Europe and North America and there’s already a handful of Australian businesses offering service design. What is it? Does experience in designing for screen interaction translate to designing services too? Will service design be the next big thing? Suze offers insight by drawing on her years of experience as a UX designer and researcher. She shows how service design might fit into your business in the future, who you might pitch it to, and what sort of skills you might need to deliver service design.

Being someone who had to google "what is service design?" when Suze first got in touch with me, I'll most certainly be there." ["post_title"]=> string(40) "Would you like service design with that?" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(39) "would-you-like-service-design-with-that" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2009-08-26 10:35:34" ["post_modified_gmt"]=> string(19) "2009-08-26 00:35:34" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(36) "http://www.webdirections.org/?p=2035" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [2]=> object(stdClass)#116 (25) { ["ID"]=> int(2033) ["post_author"]=> string(1) "2" ["post_date"]=> string(19) "2009-08-25 14:02:48" ["post_date_gmt"]=> string(19) "2009-08-25 04:02:48" ["post_content"]=> string(731) "Passionate about web design and development? Been tinkering with different web technologies for some time? Keep up to date with the web industry? Enjoy reading and writing? Then a tech editor role at SitePoint might be just what you're looking for.SitePoint are absolute stalwarts of the Australian web industry, and I can absolutely vouch for the fact you'd be joining a great team of people who are enmeshed in the local web community." ["post_title"]=> string(29) "Wanted: a passionate web geek" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(28) "wanted-a-passionate-web-geek" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2009-08-25 14:02:48" ["post_modified_gmt"]=> string(19) "2009-08-25 04:02:48" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(36) "http://www.webdirections.org/?p=2033" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [3]=> object(stdClass)#117 (25) { ["ID"]=> int(2031) ["post_author"]=> string(1) "2" ["post_date"]=> string(19) "2009-08-25 12:36:04" ["post_date_gmt"]=> string(19) "2009-08-25 02:36:04" ["post_content"]=> string(2671) "The final keynote for Web Directions South 2009 has just been announced: be there on the morning of Thursday October 8 to see what we know will be an exciting and inspirational opening keynote from England's own Matt Webb.Matt will be joining an already terrific lineup:Matt is CEO of the design shop Schulze & Webb, which has a special focus on the social life of stuff. Projects include material prototypes for Nokia, Web strategy for the BBC, and an electronic puppet that brings you closer to your friends. Intrigued? He's going to be speaking on the ever so slightly inscrutable topic of "Escalante".

The long run to the turn of the millennium got us preoccupied with conclusions. The Internet is finally taken for granted. The iPhone is finally ubiquitous computing come true. Let’s think not of ends, but dawns: it’s not that we’re on the home straight of ubicomp, but the beginning of a century of smart matter. It’s not about fixing the Web, but making a springboard for new economies, new ways of creating, and new cultures.

The 21st century is a participatory culture, not a consumerist one. What does it mean when small teams can be responsible for world-size effects, on the same playing field as major corporations and government? We can look at the Web - breaking down publishing and consuming from day zero - for where we might be heading in a world bigger than we can really see, and we can look at design - playful and rational all at once - to help us figure out what to do when we get there.

Check out his recent presentation from Reboot, which is what got us inspired to contact him, follow Matt on Twitter, and see you at 9am on October 8 at Web Directions South :)" ["post_title"]=> string(51) "Matt Webb - Web Directions South 09 opening keynote" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(49) "matt-webb-web-directions-south-09-opening-keynote" ["to_ping"]=> string(0) "" ["pinged"]=> string(187) "http://south09.webdirections.org/program/keynotes#making-waves http://south09.webdirections.org/program/keynotes#workflow http://south09.webdirections.org/program/keynotes#closing-keynote" ["post_modified"]=> string(19) "2009-08-25 12:36:04" ["post_modified_gmt"]=> string(19) "2009-08-25 02:36:04" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(36) "http://www.webdirections.org/?p=2031" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [4]=> object(stdClass)#118 (25) { ["ID"]=> int(2029) ["post_author"]=> string(1) "3" ["post_date"]=> string(19) "2009-08-25 10:07:44" ["post_date_gmt"]=> string(19) "2009-08-25 00:07:44" ["post_content"]=> string(382) "With the coming of embedded fonts, Web developers and designers are going to have to become increasingly knowledgeable about type. The just launched Typedia from wonderful designers like Jason Santa Maria, Liz Danzico, Aaron Gustafson and many other looks like a great resource to learn about and explore typefaces.You can contribute too!" ["post_title"]=> string(7) "Typedia" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(7) "typedia" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2009-08-25 10:09:59" ["post_modified_gmt"]=> string(19) "2009-08-25 00:09:59" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(36) "http://www.webdirections.org/?p=2029" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [5]=> object(stdClass)#119 (25) { ["ID"]=> int(2017) ["post_author"]=> string(1) "3" ["post_date"]=> string(19) "2009-08-24 12:09:56" ["post_date_gmt"]=> string(19) "2009-08-24 02:09:56" ["post_content"]=> string(4517) "Maxine and I are really excited and proud to announce Australian Web Week, October 2 to 9, a showcase of the strength and creativity of the Australian Web industry. It's a project we've been planning for years, and working hard on for months now.The Design industry has its Design Festivals, Fashion has Fashion Week, now our industry also has a week to come together, acknowledge and celebrate our successes, connect, learn and share.Already we've got well over a dozen events lined up for the week. Many are free, though they are likely to be very popular, so make sure you RSVP for events you really want to attend. To be the first to hear news, follow @webweek on twitter, or sign up to our mailing list.The centrepiece of the week is the first ever exhibition by the amazingly talented YiYing Lu, designer of the iconic Twitter Fail Whale. YiYing is working in collaboration with Sydney Augmented Reality pioneers MOB to put together a show that's both accessible, and incredibly innovative. The show kicks off on Friday October 2nd with the Web Week opening night party, at the Pyrmont Bridge Hotel, and continues at the Hotel until Tuesday the 6th. It transfers to the Web Directions conference for October 8th and 9th.Other events confirmed for the week include
  • A Mozilla Labs night featuring Ben Galbraith, developer of Bespin and founder of Ajaxian.com. It's free, but numbers are strictly limited, register now.
  • The hugely anticipated return of WebJam
  • Common Ground, celebrating the Commons on Flickr at the PowerHouse Museum
  • Ignite Sydney
  • WE Rock, an evening for educators focussing on Web Education. A free event, but places are limited, so register now.
  • Web Futures, a student focussed event, mapping out career pathways and opportunities for University and TAFE students. Register now for this free, limited places event.
  • Numerous Parties including Web Blast, The Opening Night Party, and closing party for Web Directions.
  • Social Climbing - indoor climbing for web folks - experienced or the complete opposite. Get vertical, and help break the geek stereotype. Register here.
The Week begins with the Oz-IA conference October 2 and 3, and also features Web Directions workshops October 6 and 7, and Australia's Web Industry Conferences, Web Directions, October 8 and 9.If you are keen to hold and event, whether a small informal meetup, or something much more established, please get in touch.We hope you are excited about this as we are. If so, please pass the word far and wide in the industry, and let's make the inaugural Australian Web Week a success to mirror the success of the Australian Web Industry.Web Week would like to thank our partners the Australian Information Industry Association (AIIA), Australian Web Industry Association (AWIA), Web Industry Professionals Association (WIPA), and MOB. Web Week is a Production of Web Directions. " ["post_title"]=> string(31) "Introducing Australian Web Week" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(31) "introducing-australian-web-week" ["to_ping"]=> string(0) "" ["pinged"]=> string(109) "http://south09.webdirections.org/web-futures-careers-on-the-web http://www.webdirections.org/social-climbing/" ["post_modified"]=> string(19) "2009-08-24 12:09:56" ["post_modified_gmt"]=> string(19) "2009-08-24 02:09:56" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(36) "http://www.webdirections.org/?p=2017" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [6]=> object(stdClass)#120 (25) { ["ID"]=> int(2015) ["post_author"]=> string(1) "3" ["post_date"]=> string(19) "2009-08-21 15:22:49" ["post_date_gmt"]=> string(19) "2009-08-21 05:22:49" ["post_content"]=> string(199) "Well, there are two big big reasons why, but you'll have to wait until next week to find out. Rest assured, we think you'll be very excited.Have a great weekend, and see you Monday with the news." ["post_title"]=> string(47) "The reason it's been quiet at Web Directions…" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(52) "the-reason-its-been-quiet-at-web-directions%e2%80%a6" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2009-08-21 15:22:49" ["post_modified_gmt"]=> string(19) "2009-08-21 05:22:49" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(36) "http://www.webdirections.org/?p=2015" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [7]=> object(stdClass)#121 (25) { ["ID"]=> int(2013) ["post_author"]=> string(1) "3" ["post_date"]=> string(19) "2009-08-21 15:19:03" ["post_date_gmt"]=> string(19) "2009-08-21 05:19:03" ["post_content"]=> string(595) "We've got many great nominations for the McFarlane Prize already, putting us a fair way ahead of previous years, with more diversity than we've seen before. Thanks to all who've entered so far. For the rest of you, it's quick, easy and costs nothing to enter a site you've released or substantially updated in the last 12 months.Entries are open 'til September 1st, but there's no better time to enter than on a Friday afternoon - think of how satisfied you'll feel going into the weekend." ["post_title"]=> string(24) "McFarlane Prize reminder" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(24) "mcfarlane-prize-reminder" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2009-08-21 15:19:03" ["post_modified_gmt"]=> string(19) "2009-08-21 05:19:03" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(36) "http://www.webdirections.org/?p=2013" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [8]=> object(stdClass)#122 (25) { ["ID"]=> int(1992) ["post_author"]=> string(1) "3" ["post_date"]=> string(19) "2009-08-14 12:24:19" ["post_date_gmt"]=> string(19) "2009-08-14 02:24:19" ["post_content"]=> string(934) "At Web Directions, we like to have most of our sessions all organized before announcing our conferences, but we do usually leave one or two sessions open for breaking developments.We've now got a single session remaining in the business track, and thought we'd do a bit of crowd sourcing. What focus do you think this session should have? Take a look at the other business track sessions, and what do you think would complement these other sessions well? We've designed this track largely for the clients and "bosses" of the folks who typically come to our conferences - what do you want your boss, or clients thinking about? What messages do you think they should be hearing about, what issues should they be thinking about? Feel free too to propose a session you'd like to present. We can't promise we'll say yes, but we will consider every suggestion.Thanks!" 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If you've been involved in the development of a site over the last 12 months that you think deserves recognition for its adherence to web standards and accessibility, as well as its great usability and visual design, we'd love you to submit it.We're very proud of the prize, the way it has grown over the years, and in particular the way it has provided inspiration to Australian web designers and developers to push for "the things that matter" about the web within their organisation and their projects. Looking forward to some great submissions again this year." 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News from August 2009

Memories and articles from back in the day

McFarlane Prize nominations close early Next week

Great nominations continue to come in — but make sure your work doesn’t miss out on its chance to shine.

Nominate today — it’s free and will take 5 minutes or less!

Would you like service design with that?

We’ve just filled the last session in the business track at Web Directions South 09 — Suze Ingram will be speaking on a hot new user experience topic: Would you like service design with that?

Service design is a new discipline which focuses on understanding what customers … Read more »

Wanted: a passionate web geek

Passionate about web design and development? Been tinkering with different web technologies for some time? Keep up to date with the web industry? Enjoy reading and writing? Then a tech editor role at SitePoint might be just what … Read more »

Matt Webb — Web Directions South 09 opening keynote

The final keynote for Web Directions South 2009 has just been announced: be there on the morning of Thursday October 8 to see what we know will be an exciting and inspirational opening keynote from England’s own Matt Webb.

Matt will be joining an already terrific lineup:

  • Read more »

    Typedia

    With the coming of embedded fonts, Web developers and designers are going to have to become increasingly knowledgeable about type. The just launched Typedia from wonderful designers like Jason Santa Maria, Liz Danzico, Aaron Gustafson and many other looks like a great resource to learn about and explore typefaces.

    You … Read more »

    Introducing Australian Web Week

    Maxine and I are really excited and proud to announce Australian Web Week, October 2 to 9, a showcase of the strength and creativity of the Australian Web industry. It’s a project we’ve been planning for years, and working hard on for months now.

    The Design industry has its … Read more »

    The reason it’s been quiet at Web Directions…

    Well, there are two big big reasons why, but you’ll have to wait until next week to find out. Rest assured, we think you’ll be very excited.

    Have a great weekend, and see you Monday with the news.

    McFarlane Prize reminder

    We’ve got many great nominations for the McFarlane Prize already, putting us a fair way ahead of previous years, with more diversity than we’ve seen before. Thanks to all who’ve entered so far. For the rest of you, it’s quick, easy and costs nothing to enter a site … Read more »

    Business track — one session remains

    At Web Directions, we like to have most of our sessions all organized before announcing our conferences, but we do usually leave one or two sessions open for breaking developments.

    We’ve now got a single session remaining in the business track, and thought we’d do a bit of crowd sourcing. … Read more »

    McFarlane Prize: nominations are now open

    Nominations for the McFarlane Prize for excellence in Australian web design opened over the weekend, on Saturday August 1. If you’ve been involved in the development of a site over the last 12 months that you think deserves recognition for … Read more »