Web Directions

Kelly Goto — Designing for Lifestyle

• In: Resources
• By:jessie
• January 19, 2008
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A pre­sen­ta­tion given at at Web Directions North, Vancouver, February 8, 2007.

• MP3 of presentation
• Presentation slides (PDF, 23MB)
• Session descrip­tion
• About Kelly Goto

Session Description

Interaction design is no longer lim­ited to the web. The con­cept of user expe­ri­ence is being rede­fined as mul­ti­ple deliv­ery meth­ods of social and busi­ness inter­ac­tion merge into our lifestyles. As design migrates from the web to mobile devices we carry and inter­act with on a daily basis, our approach must also shift into cycles of design and research cen­tered around the way peo­ple actu­ally live.

In this enlight­en­ing ses­sion, design ethno­g­ra­pher and web vet­eran Kelly Goto dis­cusses the evo­lu­tion of Web, hand­held, and prod­uct inter­faces and their cul­tural impact. Learn how com­pa­nies are uti­liz­ing ethnographic-​​based research to con­duct rapid, immer­sive stud­ies of peo­ple and their lifestyles to inform the use­ful­ness and via­bil­ity of inter­faces both online and offline.

“h4 id=“about”>About Kelly Goto

Kelly Goto is cur­rently a prin­ci­pal at Gotomedia, an online con­sul­tancy for user expe­ri­ence and inter­ac­tion design, Kelly con­tin­ues to focus on devel­op­ing new tech­niques for col­lab­o­ra­tive devel­op­ment in dig­i­tal media. With over 15 years of expe­ri­ence in the adver­tis­ing, design and inter­ac­tive indus­try, Kelly bridges the gap between util­ity and aesthetics.

Formerly an award-​​winning Creative Director at Idea Integration Kelly suc­cess­fully man­aged the redesigns of many sites rang­ing from inde­pen­dent to cor­po­rate lev­els. In adver­tis­ing and com­mer­cial design since the late 1980s, Kelly has acted as cre­ative direc­tor, designer, and pro­ducer for many high-​​profile clients includ­ing KPMG Consulting, Compaq, IBM, Warner Bros., National Geographic, Adobe Corporation, Paramount Television, Macromedia Corp., and Sony Pictures. Kelly is the co-​​author of the highly acclaimed book Web Redesign: Workflow that Works.

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