Print’s not dead

Its pur­pose has just changed.

This blog post from Khoi Vinh got me think­ing.

Interesting that Khoi chose to pub­lish the photo in black and white. Maybe he always does this to fit in with the style of his blog, but, for me it empha­sises a broader point as well. A medium doesn’t just die: it gets folded into that which comes after it, and its sig­nif­i­cance changes accord­ingly. Color pho­tog­ra­phy didn’t kill the black and white image. Slowly, slowly, it just gave it a new mean­ing: what was once sim­ply “real+actual”, is now “real+historical”, and numer­ous other mean­ings. For me, that’s why Khoi’s pho­to­graph works in black and white.

Likewise print has not been destroyed by the web, just repur­posed. Again, refer­ring back to the photo: peo­ple queued in the street to get a phys­i­cal copy of the paper which declared Barack Obama to be the first African American President of the USA. From dis­pos­able news source to col­lec­table item. I won­der how many of the peo­ple in that queue are like me: never buy­ing a paper news­pa­per from one month to the next these days.

So the photo makes me feel happy and inspired because it’s what we are try­ing to do with our own ven­ture, Scroll. We feel that the ideas and thoughts of our finest web design­ers, devel­op­ers and thinkers deserve to be pre­served for pos­ter­ity in the form of a beau­ti­ful phys­i­cal pub­li­ca­tion, because the look, the feel and the smell of the tan­gi­ble will have its own unique sig­nif­i­cance. We were really happy with Scroll Number 1, and it’s been great to see copies of it go out to every­where from Chennai to Malmo. Can’t wait to get started on Scroll Number 2.

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