Sydney Workshop with Indi Young in November
I’m sure I’ve spoken about Indi’s excellent presentation from Web Directions North earlier this year before. It was such a clear headed explanation of her Mental Models methodology for aligning your design strategy with how people actually work. You may also have read her recent Rosenfeld Media book, Mental Models: Aligning Design Strategy with Human Behavior.
The exciting news is she will be giving a masterclass here in Sydney this November 19 and 20. Check out the full details at the Key Forums site. This intensive two-day course will help product designers, web designers and business strategists develop digital, physical, and environmental interactions that help people accomplish their goals.
- Understand the user experience before making design and strategic decisions
- Provide your organization with a clear roadmap of where it should – and shouldn’t – invest its energies
- Speak to your customers in their language, not in the language of internal processes/structures
- Be confident about your design decisions by grounding them in research data
- Learn to decide on generative or evaluative research for the proper circumstances, and do better than surveys
- Stop the continual redesign process by deriving an information architecture from users’ tasks
- Get everyone—from discordant team members to busy executives—thinking alike with respect to design and strategy
- Prevent disagreements about data interpretations within or across design teams.
Great reading, every weekend.
We round up the best writing about the web and send it your way each Friday.
