Top user experience annoyances
- Some years ago I had the privilege to see Sir Tim Berners-lee speak at WWW2005 in Japan. One of the things which stayed with me was his strong emphasis on the word “user” in the term “user agent”. In particular he made mention of pop up ads, and how these violated the intrinsic contract of the web — that the user is on control of their experience.
- Any kind of splash page (bonus demerit points for a non HTML splash page) — I’m here already, don’t waste my time!
- Links which open in new windows. Extra bonus points where you use JavaScript to open a new window even when I choose to open in a new tab.
- Content I can’t command-f find. That’s right folks, text is text. I don’t give one metric fig for image replacement techniques.
Those of us who use the web a lot will probably come across quite a number of these kinds of annoyances — where the designer of a site makes decisions that should be left in the hands of the user.
A few which spring to mind are
Changing the size of my window, and adding or removing toolbars. That really irritates me.
What major irritations do web sites cause you when using the web? Let’s build a list of things we’d love to see web sites never do again.
OTP ads (over the page) — you know those annoying as hell ones that the SMH and other news sites use? Once the page loads, you’re happily reading away when an offensive ad (usually with sound) takes over the whole screen and only has a tiny 2x2 pixel “close” button so you’re captive for 15 seconds — and if you miss the close button you’re taken to the splash page for the ad.
In my evil days of working in online advertising (sorry!) everyone always went off about how effective they are — I kept arguing they were only effective as the clickthroughs were people like me looking for the close button but unfortunately for me they were actually effective — people went through to purchase.
Sound is another big one. I hate hate hate it. Don’t automatically assume I want sound effects or music or whatever else you’re using to funk up your site.
Excellent suggestions Cheryl! Sound is HUGE one for sure, and of course, the reason why ads are increasingly intrusive is — wait for it — no one wants to see them. Now of course, ads can work — after all, Google’s revenue is essentially all ads — but they make intelligent decisions about where to put those ads.
Yeah, sound is probably my number 1. If I am hearing sound when I haven’t just clicked to play a video or audio track .….. I am reaching for the close button.
Anything that scrolls in Flash always sucks. It goes too fast, it goes to slow, I have no idea where I am. Yuck. My browser has a perfectly good scroll bar with whom I have a very good relationship — why mess with that?
My big hates are auto sound and the Over The Page ads. Also hate the splash page where you have to wait for it to load and there’s no way to skip their lovely piece of branding — I want information not proof that the designer is very clever.