Why you should drop everything and attend

For a decade now, we've been bringing together the world's most creative Web and digital designers and technologists to explore what comes next. Join us for our 10th anniversary, where we reboot for the next decade.

Featuring the world's leading digital creative minds, like lead product designer at Spotify, Tobias van Schneider, Editorial Director for Slack, Anna Pickard, Design Manager at AirBNB, Amber Cartwright, and Community Director for the ludicrously popular Cards Against Humanity, Jenn Bane.

In an atmosphere decidedly unlike any you've experienced at a conference. Add parties, bespoke espresso and pour-over coffee, and all manner of experiences to engage, delight, and stimulate your creativity, conversations and connections. And that barely begins to do justice to the event that is Direction.

Now you're thinking, "it sounds awesome, but I can't really afford the time to take two days off no matter how good this might be". But the question really is, in such a fast moving industry as ours, can you afford not to?

Who Should Attend?

Frankly, who shouldn't? If you design, imagine, create or build digital products, web sites and applications, you owe it to yourself, your clients or your company to attend.

Product Teams

  • VPs of Product
  • Product managers
  • Product owners
  • Creative Directors
  • Art Directors
  • Web designers
  • Interaction designers
  • Digital creatives
  • Creative technologists
  • UX experts
  • UI designers
  • Content strategists

Engineering Teams

  • VPs of Engineering
  • Engineering managers
  • Technical Directors
  • Front-end engineers
  • Front-end developers
  • JavaScript developers
  • Web developers
  • App developers
  • CIOs
  • CTOs

700

Passionate
Attendees

17

Transformational
Speakers

2

Unforgettable
Days

Web Directions is the must-attend event of the year

Phil Whitehouse, General Manager, DT Sydney

I was honored to be part… What a fantastic event!

Ethan Marcotte, inventor of "responsive Web design"

Out of any conference, this is far and away our favourite

Dave Greiner, founder, Campaign Monitor

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Extraordinary Speakers

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Josh Clark

IxD, Big Medium

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Josh Clark

Magical UX and the Internet of Things

"What if this thing was magic?" Designing for the internet of things means blessing everyday objects, places, even people with extraordinary abilities—requiring designers, too, to break with the ordinary. Designing for this new medium is less a challenge of technology than imagination. Sharing a rich set of examples, designer and author Josh Clark explores the new experiences that are possible when ANYTHING can be an interface. The digital manipulation of physical objects (and vice versa) effectively turns all of us into wizards. Sling content between devices, bring objects to life from a distance, weave "spells" by combining speech and gesture. But magic doesn't have to be otherworldly; the UX of connected devices should build on the natural physical interactions we have everyday with the world around us. The new UX must bend technology to the way we live our lives, not the reverse.

Josh Clark is an interaction designer specializing in connected devices, mobile experiences, and responsive design. He is founder of Big Medium, a design agency whose clients include TechCrunch, Time Inc, eBay, O’Reilly Media, and many others. Josh wrote Tapworthy: Designing Great iPhone Apps (O’Reilly, 2010) and Designing for Touch (A Book Apart, 2015). He speaks around the world about what’s next for digital interfaces.

In a past life, he created the incredibly popular “Couch-to-5K” (C25K) running program, which has helped millions of skeptical would-be exercisers take up jogging. (His motto is the same for fitness as it is for software user experience: no pain, no pain.)

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Amber Cartwright

Design Manager, AirBNB

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Amber Cartwright

Invisible Design: Co-designing with machines

I never thought a machine would be my accomplice for innovation.

Machines have rapidly developed intelligence in this generation and their capabilities are changing the products we design. The process in which they are designed will also need to evolve. But how do we co-design with machines, what I’m calling Invisible Design — a process and design language for product designers working with artificial intelligence and technologies like machine learning? I believe these processes and tools are seeds for the future of product design.

Design Manager at AirBNB, Amber dreams and lives through the understanding that a creative imagination can solve any problem. It has been her life blood since she was a child, where her librarian mother read her wild stories about how life didn’t have to fit into a neat little box. She was an artist first, where the medium of dance allowed her to explore different expressions of storytelling that lead her into her first career in motion graphics, which was a natural transition from physical movement to choreography on a screen.

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Matt Griffin

Film Maker, Designer

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Matt Griffin

What Comes Next Is?

Matt Griffin (founder, Bearded) has been thinking about what it means to be a "web designer," grappling with the many (and sometimes misunderstood) disciplines that come into play. All of the rapid changes in technology we grapple with every day have resulted in a shifting landscape of skills and responsibilities. What’s a designer to do? Luckily, Matt is in the unique position to answer this question from a variety of perspectives and experiences.

To create his documentary film about the web, What Comes Next Is the Future, Matt conducted dozens of hours of interviews, many of which could not make it into the final film. This talk draws on that additional footage, capturing the thoughts and experiences of industry leaders Trent Walton (founder, Paravel), Irene Au (operating partner, Khosla Ventures), Ethan Marcotte (author, Responsive Web Design), Indi Young (founder, Adaptive Path), Brad Frost (author, Atomic Design), Yesenia Perez-Cruz, Kelly Goto (founder, gotoresearch), and many more.

With Matt as a guide, these luminaries' perspectives create a cohesive, multi-faceted view of the modern web industry and a designer’s place in it.

Matt Griffin is a designer and founder of Bearded. Matt is a writer, speaker, and A List Apart columnist. He is the director of the documentary film What Comes Next Is the Future.

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Caroline Sinders

IxD/UX, IBM Watson

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Caroline Sinders

Designing Civility

For much of the history of the Web, conversations and other digital analogues of real world social interaction have been a key part of user engagement. From Usenet, IRC to AOL Chatrooms and now Github, Reddit, and Twitter, design patterns like threaded commenting, liking and favoriting, up (and down voting) lit at the heart of social media, online platforms like Stack Overflow (and GitHub) make up our communication tools. With digital literacy at an all time high, new communication models are starting to usurp SMS messages.

Digital interactions, so utterly commonplace, when given not much additional thought can seem overall benign. But in the era of the Arab Spring, the current US Election, Gamergate, and the Panama Papers, digital tools are the catalyst and common grounds of "robust discussions". But do they really give rise to civil behavior, and benign outcomes? Or are they fundamentally problematic? Can we design our way to better, more healthy online behavior? Can empathy really be designed for web?

Caroline is a User Experience and Interaction Designer, researcher, interactive story teller, bad joke collector, and ridiculous pie baker.

She holds a masters from NYU's Interactive Telecommunications Program, and a BFA in Photography and Imaging with a focus in digital media and culture from NYU.

In her role as a researcher for IBM Watson, Caroline investigates the role of human decision-making in developing robotics software. But beyond her work, Sinders applies her knowledge to projects that consider how design impacts and shapes conversations happening online.

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Tobias Van Schneider

Lead Product Designer, Spotify

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Tobias Van Schneider

Side Projects Are Stupid

In this talk we will explore why side projects are stupid, and of course this is pretty much all we can give away right now. But as you can imagine, there might be a twist.

For the past two and a half years, Tobias has helped building new products as Art Director & Lead Product Designer at Spotify in New York. During this time, Spotify grew from 15 million users to 70+ million, becoming the leading music streaming service in the world.

Tobias’ work has been published in highly acclaimed press such as FastCompany, Inc Magazine, net Magazine, Computer Arts, Wired, FirstRound Capital, BusinessInsider, Washington Post, TheNextWeb.

In his spare time Tobias is the co-founder of Semplice, a portfolio system and community used by thousands of the world’s leading designers who represent brands such as HUGE, BBDO, Tumblr, Disney, Apple, Firstborn, Unit9, R/GA and Razorfish. Since the launch, the Semplice has quickly grown into one of the leading portfolio systems for creatives.

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Jenn Bane

Community Director, Cards against Humanity

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Jenn Bane

Let's Get Weird

People often hear about Cards Against Humanity's crazy stunts and pranks (like the time 30,000 fans ordered a box of poop as part of a Black Friday sale), but are left with a million questions. How did they come up with the idea? How were they able to execute it? Is it even legal to send poop in the mail? Learn the behind-the-scenes stories from community lead Jenn Bane, who is delighted to share Cards Against Humanity's best and worst ideas. This talk is weird.

Jenn is the the head of community at Cards Against Humanity & Blackbox.

She co-hosts a podcast about friendship & mental health called Friendshipping.

She also helps organize the Science Ambassador Scholarship.

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Anna Pickard

Editorial Director, Slack

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Anna Pickard

Many hands — one voice

Every interaction matters. Every line of marketing copy, every error message, every release note of every update is a chance to build a stronger relationship with your users. When building a personality for your company or your brand, how do you create or nurture a sense of the real people behind the product - and how do you scale it?

Over the last couple of years at Slack, Anna Pickard has been wrestling with how to solidify, sharpen and scale the brand voice: From style guides to grammar-bots, workshops to weekly office hours — to tapping into the shared characteristics and values, and the cultural channels and stories that help unlock them. So that users know they’re hearing from the same company — even if several people are typing.

Anna Pickard has spent a long time pretending to be other people. After training as an actor, and then segueing into dramaturgy when she realised she was too shy to act, she went from a small blog into a series of frankly ridiculous career moves: candle making, script editing, TV criticism, advertising and the games industry. For Glitch, a beloved but now-shuttered MMO, she gave voice to strange butterflies and surfer pigs; for Wieden+Kennedy she brought life to criminal cat masterminds and omniscient butter gods; for educational games studios, she turned mathematical concepts into friendly faces.

Now, as arbiter and wrangler of words at Slack, she's pretending to be a competent grown-up professional. One in charge of bringing a human approach to business, and maintaining the energy, entertainment, values and voice of the fastest growing piece of business software ever.

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Mark Pesce

Inventor, VRML

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Mark Pesce

WebVR: Building and Browsing Cyberspace

Cheap, accessible mass-market virtual reality systems - from Google Cardboard to HTC Vive - can explore a 3D web built in WebVR. Using the latest Javscript APIs, WebVR provides a open and neutral platform for the authoring and delivery of richly interactive virtual worlds. It’s universe next door, and it’s already here.

Mark Pesce is an inventor, author, educator, broadcaster and entrepreneur. In 1991 he founded Ono-Sendai Corporation, the first consumer virtual reality startup, inventing a orientation sensor (US Patent 5,526,022) for low-cost virtual reality applications, adopted by Sega Corporation for their Virtua VR head-mounted display.

In 1994, Pesce co-invented the Virtual Reality Modeling Language (VRML), the first standard for interactive 3D graphics on the World Wide Web. While running the VRML Architecture Group, a consortium of industry and academic stakeholders furthering VRML standards development, Pesce founded BlitCom, the first startup to use VRML to deliver streaming entertainment.

In 1998, Pesce was invited to found the Graduate Program in Interactive Media at the University of Southern California’s world-famous School of Cinema-Television, teaching the next generation of creative professionals how to master emerging technologies for storytelling. In 2003, Mark was invited to Sydney to establish the Program in Emerging Media at the Australian Film Television and Radio School, and continues to work with students through his Honorary Appointment in the Digital Cultures Program at the University of Sydney.

Pesce writes fortnightly a column for the internationally respected tech publication The Register, and for seven years was a panelist and judge on the Australian Broadcasting Corporation’s hit series The New Inventors, celebrating Australia’s newest inventions and inventors. He currently hosts This Week in Startups Australia, the nation’s leading tech podcast.

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Jacob Bijani

Product Designer/Engineer, Tumblr

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Jacob Bijani

OK, Dracula, let's make a video game

Pasquale D'Silva and Jacob Bijani show and tell their first indie game, "OK, Dracula". Learn what they learned, as they made an ambitious passion project. They'll be giving out free blood if you bring your own syringe 💉.

Jacob Bijani was Tumblr's first product designer and engineer. He and Pasquale D'Silva now work on OKDracula and other cool stuff at TotallyViable.

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Pasquale D'Silva

Product Designer, Hype

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Pasquale D'Silva

OK, Dracula, let's make a video game

Pasquale D'Silva and Jacob Bijani show and tell their first indie game, "OK, Dracula". Learn what they learned, as they made an ambitious passion project. They'll be giving out free blood if you bring your own syringe 💉.

Pasquale D'Silva is an animator & software designer at Hype, in New York City. He co-founded Keezy.

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Maciej Cieglowski

Founder, Pinboard

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Maciej Cieglowski

Who Will Command The Robot Armies?

It’s a rant about chatbots, machine learning, and the issues of accountability and power that go with automation.

Maciej Ceglowski was born into an indifferent world in 1975 and has been doing his best to deal with the situation.

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Jonathan Shariat

Author, Tragic Design

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Jonathan Shariat

Tragic Design: The real cost of bad design & how to fix it

Jonathan will be discussing the concepts in his book Tragic Design, published by O'Reilly Media. Bad design can have very real costs outside of just lost revenue. Bad design can harm physically, emotionally, by excluding, and by causing injustice. Jonathan challenges designers to rise to the challenge to avoid and fix these problems and put their design skills to use for good!

Jonathan Shariat has been in design for over 10 years. He is also co-host of the Design Review Podcast and runs a popular Twitter handle @DesignUXUI. He's written for publications such as Medium.com, most notably a #1 most recommended article “How bad UX Killed Jenny,” a story about a patient who died because the EHR UI distracted the nurses and caused a critical error. He's passionate about shedding light on the negative impact of bad design and an advocate for thoughtful, purposeful design.

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Festival Schedule

Wednesday November 9th

Thursday November 10th

Friday November 11th

Masterclass

9.00am—5.00pm

Join one of the world's leading UX and IxD experts, Josh Clark, for an incredible all day masterclass Designing exceptional mobile experiences .

(requires workshop registration)

Conference Sessions

9.00am—5.30pm

No more "FOMO" (fear of missing out), with our new, improved single-track format.

Presentations are broken into four sessions, with either a 30 minute break, or hour long lunch in between to let you recharge and discuss.

Conference Sessions

9.00am—5.30pm

Fully catered breaks, with healthy, tantalising treats, Sample Coffee Company's world class espresso, cold drip and pour-over coffee, and hallway conversations with all manner of interesting, creative people, like you.

You won't want it to end!

Movie Premiere

6.00pm—9.00pm

Watch the Australian Premiere "What Comes Next is the Future", presented by Director Matt Griffin, the night before the conference. Plus choc-tops, popcorn and a drink or two to get you in the mood for the next two days.

(Silver & Gold Pass exclusive)

Happy Hour

5.30pm—6.30pm

When the afternoon sessions wraps, stay and enjoy a drink and fine conversation with your fellow attendees. But it's not over yet!

(all conference pass holders)

Closing night party

4.30pm—late

Not the typical closing party, bring your family for kids coding, making and more from 4:30pm, while you and your partner enjoy craft beer and wine tasting, indie and traditional board and card games once the conference finishes.

(all conference pass holders and family!)

Direction After dark

6.30pm—7.30pm

Something brand new for Direction '16–an "after dark" session, featuring the highly engaging Jenn Bane from Cards Against Humanity.

(all conference pass holders)

Speaker Dinner

7.30pm—Late(ish)

Join our speakers, and the most engaged attendees for an intimate dinner in a world class nearby restaurant.

(Gold Pass Exclusive)

Gold Experience

Genuinely limited

Silver Experience

These will sell out

Classic Experience

The best price

  • $1399 before Sept. 23
  • $1499 before Oct. 21
  • $1599 before Nov. 10
Register Now
  • $1199 before Sept. 23
  • $1299 before Oct. 21
  • $1399 before Nov. 10
Register Now
  • $999 before Sept. 23
  • $1099 before Oct. 21
  • $1199 before Nov. 10
Register Now

In Person

  • 2 Day Conference Pass
  • Opening night “Happy Hour” and after-dark session
  • Closing night party
  • Speaker Dinner, Nov. 10
  • What Comes Next is the Future Premiere, Nov. 9

In Person

  • 2 Day Conference Pass
  • Opening night “Happy Hour” and after-dark session
  • Closing night party
  • What Comes Next is the Future Premiere, Nov. 9

In Person

  • 2 Day Conference Pass
  • Opening night “Happy Hour” and after-dark session
  • Closing night party

To Take Away

  • All three editions of Scroll Magazine from 2016
  • Exclusive bonuses

To Take Away

  • Scroll Magazine, the Code and Direction editions
  • Exclusive bonuses

To Take Away

  • Scroll Magazine, the Direction edition

Conference Videos

  • Respond 2016 sessions
  • Code 2016 sessions
  • Direction 2016 session

Conference Videos

  • Direction 2016 sessions

Conference Videos

  • Add Direction conference videos for just $99.

Upgrades

  • Add Josh Clark's Masterclass, Designing exceptional mobile experiences on Wednesday Nov. 9th for just $399 (regularly $899)

Upgrades

  • Upgrade to a Gold Pass for just $200.
  • Add Josh Clark's Masterclass, Designing exceptional mobile experiences on Wednesday Nov. 9th for just $499 (regularly $899)

Upgrades

  • Upgrade to a Silver Pass for just $200, or a Gold Pass for just $300.
  • Add Josh Clark's Masterclass, Designing exceptional mobile experiences on Wednesday Nov. 9th for just $599 (regularly $899)
Register Now, Pay Later! Register Now, Pay Later Register Now, Pay Later

Pricing

Classic Experience

Our best price

Designed For

Those looking to make their budget work as hard as possible

  • $999 before Sept. 23
  • $1099 before Oct. 21
  • $1199 before Nov. 10

More

In Person

  • 2 Day Conference Pass
  • Opening night “Happy Hour” and after-dark session
  • Closing night party

To Take Away

  • Scroll Magazine, the Direction edition

Conference Videos

  • Add Direction conference videos for just $99.

Upgrades

  • Upgrade to a Silver Pass for just $200, or a Gold Pass for just $300.
  • Add Josh Clark's Masterclass, Designing exceptional mobile experiences on Wednesday Nov. 9th for just $599 (regularly $899)

Silver Experience

These will sell out

Your Investment

  • $1199 before Sept. 23
  • $1299 before Oct. 21
  • $1399 before Nov. 10

More

In Person

  • Conference attendance
  • Opening night “Happy Hour” and after-dark session
  • Closing night party
  • What Comes Next is the Future Premiere, Nov. 9

To Take Away

    • Scroll Magazine, the Code and Direction editions
    • Exclusive bonuses

    Conference videos

    • All Direction 16 sessions

    Upgrades

    • Upgrade to a Gold Pass for just $200.
    • Add Josh Clark's Masterclass, Designing exceptional mobile experiences on Wednesday Nov. 9th for just $499 (regularly $899)

Gold Experience

Genuinely Limited

Your Investment

  • $1399 before Sept. 23
  • $1499 before Oct. 21
  • $1599 before Nov. 10

More

In Person

  • 2 Day Conference Pass
  • Opening night “Happy Hour” and after-dark session
  • Closing night party
  • Speaker Dinner, Nov. 10
  • What Comes Next is the Future Premiere, Nov. 9

Conference Videos

  • Respond 2016 sessions
  • Code 2016 sessions
  • Direction 2016 session

    Upgrades

    • Add Josh Clark's Masterclass, Designing exceptional mobile experiences on Wednesday Nov. 9th for just $399 (regularly $899)

    Register Now, Pay Later

    Attend Together

    Team Pass

    Make the Direction 16 festival your team's ultimate offsite. Round up 5 or more people from your team (or across the company) and for just $999 per person get

    • a Silver Conference Pass for each attendee
    • invitation to the What Comes Next is the Future movie Premiere for each team member
    • very special team bonuses
    • a shoutout for your team's company including a logo in Scroll Magazine, logo onscreen and callout at the conference
    • Add a masterclass with Josh Clark for just $399 per person

    To get this special offer, just use the code team when you register 5 or more people for a Silver Conference Pass or Gold Conference Pass.

    Agency Pass

    We love the agencies who attend our events. So just for you, send 3 or more people and receive

    • a Silver Conference Pass for each attendee
    • invitation to the What Comes Next is the Future movie Premiere for each team member
    • very special team bonuses
    • a shoutout for your agency including a logo in Scroll Magazine, logo onscreen and callout at the conference
    • Add a masterclass with Josh Clark for just $399 per person

    To get this special offer, just use the code agency when you register 3 or more people for a Silver Conference Pass or Gold Conference Pass.

    Past Attendees

    If you've been to one of our conferences previously, you get:

    • a Silver pass for the price of a Classic pass.
    • a Gold pass for the price of a Silver Pass.

    So, if you've been to a conference of ours before, just register for a Silver Pass, or Gold Pass using the code alumnus to get your special pricing.

    Discount Prices

    To make Direction as accessible as possible we're offering even better pricing for a number of different types of attendee who may not have the biggest training budgets, but hurry, these are strictly limited.

    • Employees of Charitable Not for profit organisations can register 2 Day classic passes for just $799, using the code NFP.
    • Independent professionals can also register for just $799, saving up to $500, using the code freelance.
    • Educators teaching design and technology related subject,s at schools, colleges or University can also register for just $799, saving up to $500, using the code edu.

    Not quite sure if you qualify? Drop us a line. We're always as generous as possible.

    Upgrades & bonuses

    Make your experience even better with these upgrades and bonuses. From amazing coffee and a closing night for the whole family for all attendees, to the Silver and Gold Pass bonus movie Premiere, and speaker dinner exclusively for Gold pass holders, Direction really is much much more than just another conference.

    josh clark teaching a workshop

    Josh Clark Masterclass

    Wednesday November 9th

    Join the renowned Josh Clark for an incredibly rare opportunity. Share a day with Josh and a limited number of highly engaged participants Designing exceptional mobile experiences

    Pricing

    • Masterclass only: $799 early bird, $899 standard
    • Classic Conference pass holders: $599
    • Silver Conference pass holders: $499
    • Gold Conference pass holders: $399
    kids enjoying luna park

    Kids coding, making and more

    Friday November 11th

    As you enjoy and your partner enjoy a craft beer or wine, or other fine drink and bite to eat, your kids can be learning to code, exploring robotics and much more at our closing party. All fully catered, and professionally run. For all attendees and their families, no extra charge!

    Details

    • Where: Wilkinson Building, University of Sydney, City Rd.
    • When: 4:30pm–7pm, Friday November 11th
    • Who: Toddler to teenage kids of attendees (plus your partner of course)
    movie

    Movie Premiere

    Wednesday November 9th

    Exclusively for Silver and Gold conference pass holders, start Direction in style with the Australian Premiere of What Comes Next is the Future, the hugely successful kickstarted documentary on the present and future of Web design, presented by the director, Matt Griffin.

    Details

    • Where: Dendy Cinema Newtown
    • When: 6:30pm–9:00pm, Wednesday November 9th
    • Who: Gold and Silver Conference pass holders.
    the guys from Sample Coffee

    World's Best Conference Coffee

    A big claim, but we stand by it! If you like your coffee, at Direction '16 you're in for a treat, with 3 Coffee Cup honouree and Barista of the Year in the 2014 Good Cafe Guide Sample Coffee Co. providing espresso, as well as their signature hot and cold drip coffee.

    speaker dinner 2015

    Exclusive Speaker Dinner

    Only for Gold Pass holders, join our speakers and the most engaged participants at the conference for a world class meal close by the conference venue in one of Sydney's hottest suburbs, Chippendale.

    Not quite ready to commit?

    Never fear. Just jump on our once-a-week mailing list of hand picked design, engineering, and other top quality reading, delivered to your inbox in time for the weekend.

    Venue

    Seymour Centre

    Returning to the Seymour

    In 2016, we return to The Seymour Centre, home of perhaps our favourite conference ever, Web Directions 2014. In the heart of the exciting and vibrant Chippendale Creative Precinct, and embedded in the University of Sydney, between the School of IT, and Faculty of Architecture, Design and Planning. We're excited to be back, and have a lot of surprises planned.

    • The Seymour Centre
    • CNR Cleveland St & City Rd
    • Chippendale NSW

    Stay somewhere cool

    There are of course many hotels you can stay a short walk from the Seymour Centre, but why not see what's available on AirBNB? Right now you could nab a whole house a few minutes walk away for less than $150 a night. Did someone say roadtrip?

    Here's a map to get a sense of the area, its nightlife, cafes, galleries and hotels.

    The price of anything is the amount of life you exchange for it

    Henry David Thoreau

    We know you are busy

    Creating and managing a great team, exploring the creative limits of today's technology, and tomorrow's. We know your life is full to the brim with meetings you can't miss.

    So why trust us with your most precious commodity, time?

    We're all focused on ROI. But what we'll deliver is ROT (return on your time). We'll help you save time avoiding rabbit holes of hype that doesn't match reality. We'll help you invest your time wisely in the technologies, ideas and projects that will deliver for your company, clients and partners.

    Major Partners

    vision6 logo
    Wolf Interactive logo
    Wolf Interactive logo
    Wolf Interactive logo

    About Web Directions

    Co-founded and now run by John Allsopp, Web Directions has for over a decade brought together leading developers, engineers, visual, IxD, UX and product designers, Art and Creative Directors, indeed everyone involved in producing web and digital products to learn from one another, and the World's leading experts across this vast field.

    We spend our lives thinking about what comes next, keeping up with trends in technology, practices and processes, and filtering the hype, to make sure you don't miss trends that matter, and don't waste time on hype that doesn't.

    We promise attending one of our events will leave you significantly better versed in the challenges you face day to day, and in solutions for addressing them.

    John Allsopp

    John Allsopp has been working on the Web for over 20 years. He's been responsible for innovative developer tools such as Style Master, X-Ray and many more. He's spoken at numerous conferences around the World and delivered dozens of workshops in that time as well.

    His writing includes two books, including Developing With Web Standards and countless articles and tutorials in print and online publications.

    His "A Dao of Web Design" published in 2000 is cited by Ethan Marcotte as a key influence in the development of Responsive Web Design, who's rightly acclaimed article in 2010 begins by quoting John in detail, and by Jeremy Keith as "a manifesto for anyone working on the Web".

    Code of Conduct

    For over a decade, we've worked hard to create inclusive, fun, inspring and safe events for the Web Industry.

    As part of our commitment to these values, we've adopted a code of conduct for all involved: ourselves, our speakers, our partners and our audience.

    If you have any concern or feedback, please don't hesitate to contact us.