Web Directions

Mark Pesce – You-​​biquity

• In: notes
• By:Andrew
• September 29, 2006
• Leave a response

Virtual real­ity isn’t the tele­vi­sion of the future, it is the tele­phone of the future

Background

• We’re in a time and place where any­thing is pos­si­ble; much like at the birth of the World Wide Web
• We are at least 98% iden­ti­cal to chim­panzees. We have now found the gene that gives us a big­ger brain than our chimp cousins. Both chimps and humans are incred­i­bly social creatures.
• The social qual­i­ties we have as human beings are essen­tial to our lives and our origins
• Social mod­el­ling hap­pens in the neo­cor­tex of the brain; we have more neo­cor­tex than any other animal.
• The Dunbar Number: the num­ber of peo­ple you can hold in your head is directly rel­a­tive to the size of neo­cor­tex. The rea­son we have a big­ger brain than chim­panzees is to hold a big­ger social net­work in our heads […] that’s what being human is all about.

Virtual Social Networks

• Much like a shark swim­ming in the ocean, if a social net­work is no longer fed fresh data, it dies.
• Social net­works need our time to sur­vive. In the 21^st cen­tury, time is the non-​​renewable resource.
• What if my social net­work could be used as a spam fil­ter? […] if it’s not from a third degree con­tact, it’s highly suspicious
• Email for­ward­ing of funny links is an ad-​​hoc social net­work. The essence of our elec­tronic expe­ri­ence is that we find things, we fil­ter things and we for­ward them. The three F’s
• For every minute you’re online you cre­ate masses of data; the data shadow. All this vital infor­ma­tion is being poured on the floor. We don’t cur­rently save it to uti­lize later
• As beau­ti­ful as the Mashup is; it’s not nearly enough We need to com­pre­hen­sively cross ref­er­ence every bit of data we cre­ate to make max­i­mum use of that data.
• The Web is the uni­ver­sal glue
• The mobile phone is a nexus for human com­mu­ni­ca­tion The phone has become seam­lessly inte­grated into our lives. Many say that don’t have an emo­tional attach­ment to their phone; drop it down a sewer drain and see if they still feel the same way.
• Phones (via Bluetooth) could eas­ily be used to map phys­i­cal world rela­tion­ships and social net­works. This has already been achieved at an exper­i­men­tal level. The auto­matic map­ping of real world rela­tion­ships done this way opens the flood­gates to map­ping richer lay­ers of com­plex rela­tion­ships. The goal being to help you nav­i­gate a noise-​​rich environment.
• The street finds it’s own use for things, uses its mak­ers never intended

[tags]wd06, Mark Pesce[/tags]

3 responses to “Mark Pesce – You-​​biquity”:

1. • By:Benedict Wyss
   • October 5th, 2006
   

   I have to say your pre­sen­ta­tion was the one that effected me the most. It felt like every one else was about the here and now, but you were tak­ing us on a jour­ney into the future. This gels with me when I want to know why we are doing what we do and where are we headed, basi­cally the big pic­ture.
   So I will be look­ing to see what you have to say and demo next year.

2. • By:The Working Network : Internet as social space -- how should that affect corporate communications strategy? Part 1.
   • October 16th, 2006

   […] In the mid­dle is the domain of the lat­est gen­er­a­tion of knowl­edge worker. These play­ers fil­ter, flag, and for­ward con­tent dis­cov­er­ies thereby con­tribut­ing cycles to their social net­work. They are jacked into a soft­ware enabled shared human pro­cess­ing com­mu­nity that super­charges every par­tic­i­pant. (BTW, this is the game my team and I are deter­mined to bring to every Microsoft IT pro­fes­sional and developer.) […]

3. • By:Process of Change : Internet as social space -- how should that affect corporate communications strategy? Part 1.
   • October 16th, 2006

   […] In the mid­dle is the domain of the lat­est gen­er­a­tion of knowl­edge worker. These play­ers fil­ter, flag, and for­ward con­tent dis­cov­er­ies thereby con­tribut­ing cycles to their social net­work. They are jacked into a soft­ware enabled shared human pro­cess­ing com­mu­nity that super­charges every par­tic­i­pant. (BTW, this is the game my team and I are deter­mined to bring to every Microsoft IT pro­fes­sional and developer.) […]

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