Cheryl Gledhill & Scott Gledhill — Beyond SEO

Web Directions South 2009, Sydney Convention Centre, October 8 10.45am.

Presentation slides (synced with audio)

Session description

Search engine optimisation (SEO) is a unique mix of marketing, usability and technology which can often cause confusion on how it is implemented across different organisations. An important part of your SEO strategy is getting the most out of your SEO dollars. This session will explain what your developers, designers, producers, content authors and marketers should all know about SEO to ensure you’re getting the maximum return on your SEO.

A lot of SEO work undertaken by external agencies offers common sense advice and basic web standards information – in these tough economic times, are you getting value for your money or just throwing it away while your in-​house web team aren’t involved in your SEO strategy?

This session will give you the ground rules on setting up your SEO processes and systems within your organization to ensure that SEO is part of the day-​to-​day development and design of your websites. It will also cover when to bring in an external agency for SEO and what they should be utilised for to make sure you are getting the best value for money.

About Cheryl Gledhill

Cheryl Gledhill PortraitCheryl Gledhill is the co-founder of Molt:n Digital, an agency specialising in search engine optimisation, web standards development and human centred design. She’s also a member of the pinch/zoom team, a global interactive agency that builds awesome iPhone apps, mobile web applications and web apps. Cheryl has been working in the web industry for 15 years across a variety of industries, from finance to telecommunications to geeky gadgets and one memorable stint developing search strategies for an adult website.

Follow Cheryl on Twitter: @cherylgledhill

About Scott Gledhill

Scott Gledhill PortraitScott Gledhill has been working online for 10 years. These days he works with XHTML, CSS and JavaScript to create easy to use, accessible and web standards compliant websites and applications. Search engine optimisation (SEO) is also one of Scott’s core specialties, which he incorporates into his development and design work, as well as consults on best practice strategies for companies of all sizes such as News Digital Media, Colonial First State and Fox Interactive Media.

Scott is co-founder of Molt:n Digital, a Sydney based web agency as well as team member of pinch/zoom, an interactive collective building next generation mobile and web applications. Scott often speaks and writes on subjects such as corporate web standards, web accessibility and search engine optimisation, which can also be found on his blog Standardzilla.

Follow Scott on Twitter: @gleddy

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