Web Directions

Dave Greiner and Ben Richardson — The story of Campaign Monitor

• In: Resources
• By:Guy Leech
• September 30, 2006
• Leave a response

A pre­sen­ta­tion given at Web Directions South, Sydney Australia, September 28 2006.

• MP3 of presentation
• Presentation slides
• Session descrip­tion
• LiveBlog post
• About Dave Greiner and Ben Richardson

Presentation slides

Session descrip­tion

Campaign Monitor is a great home grown web app suc­cess story. Dave and Ben will share their expe­ri­ences of tak­ing an idea they believed in, work­ing like mad to imple­ment it, and get­ting it to mar­ket. Along the way you’ll hear about how the idea was born, decid­ing what to build, pric­ing, build­ing the prod­uct, get­ting the word out, han­dling sup­port from Sydney, and all those things you’ll never know till you try.

Dave Greiner and Ben Richardson

Dave Greiner and Ben Richardson started Campaign Monitor in 2004 out of sheer frus­tra­tion. When they couldn’t find the right email newslet­ter soft­ware for their clients, they decided to hold off on their con­sult­ing work and build their own. Today, more than 16,000 design­ers in 65 coun­tries use their web appli­ca­tion for their email mar­ket­ing. Ben and Dave still man­age the day to day run­ning of Campaign Monitor includ­ing new fea­ture devel­op­ment, mar­ket­ing and sup­port. Since Campaign Monitor they have gone on to release Mailbuild, an email newslet­ter tool built just for web design­ers. Designers can develop a tem­plate and then have their clients log in to their own accounts to man­age their sub­scribers, cre­ate and send their own emails and view reports on the results.

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2 responses to “Dave Greiner and Ben Richardson — The story of Campaign Monitor”:

1. • By:Quick Links 16/10/2006 at Matt Didcoe
   • October 16th, 2006

   […] The Campaign Monitor guys pre­sen­ta­tion to Web Directions South 2006 — Podcast http://​www​.web​di​rec​tions​.org/​c​a​m​p​a​i​g​n​-​m​o​n​i​t​or/ […]

2. • By:Campaign Marketing Monitor | Articles Marketing
   • August 10th, 2008

   […] Dave Greiner and Ben Richardson — The story of Campaign Monitor | Web … […]

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