Donna Spencer — Getting content right

A presentation given at at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

Presentation slides

Session description

We all know that great content is a core part of the website user experience. So why is it so hard to find content that isn’t dull, lifeless and uninteresting — blah, blah, blah?

Web content can be vibrant, interesting and fun. It can draw you in, fill your head and make you learn without having to think. And it’s not really hard to write. Three simple tricks can turn poor content into a great experience — remember that readers care more about themselves than you; write in real words with authentic voice; play show and tell.

This presentation will discuss these principles, with plenty of funny and not-​​so-​​funny examples. You’ll go away with practical steps to make your writing kick-​​ass. And you won’t even have to think.

About Donna Spencer

Donna Maurer PortraitDonna Spencer is a freelance information architect, mentor, writer and trainer. She has 8 years experience working in-​​house and as a consultant doing strategic and tactical design. She has designed large intranets & websites, ecommerce & search systems, business applications, design patterns and a CMS.

Donna is an experienced speaker who has taught workshops and presented sessions at local and international conferences, on information architecture, interaction design and whatever else crosses her mind.

She spends her (little) remaining time on the board of IAI and writing a book on card sorting. Sometimes she even gets time to weave and sew.

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