Matt Balara – Flogging design: best practices in online shop design
Web Directions South 2010, Sydney Convention and Exhibition Centre, October 14 2.40pm.
Considering how many businesses depend upon the web for their income, it’s shocking how poorly designed most shops are. Not only aesthetically, but also as far as ease of use, retail psychology and user experience are concerned. How can we design better shops? If customers enjoy shopping more, won’t our clients earn more? Can forms be fun? What’s the psychology behind online purchases? How can online and offline buying experiences be harmonised? Matt Balara will share some of his 15 years of experience designing web sites, the vast majority of which have sold something or other.
About Matt Balara
Follow Matt on Twitter: @MattBalara