Paula Bray – Connected digital initiatives and strategies
Web Directions South 2010, Sydney Convention and Exhibition Centre, October 14 2.40pm.
The Powerhouse Museum has been working towards making its digital initiatives widely accessible and to a broader audience, online and onsite, to enable a connected digital future. With a blossoming of blogging, significant Flickr and Facebook presences the Museum has been developing great connections with a new audience that has led the institution to rethink access with an emphasis on the importance of community connections and participation. This thinking has had an impact on the Museum’s Strategic Plan and several digital initiatives are now driving change within the organisation.
The Museum has experienced incredible connections, citizen research and innovative digital outcomes such as MOB’s augmented reality mobile app using geo-located historic images from the Tyrrell collection, Paul Hagon’s Google Street view mashup, Digital NZ’s integration of related items from the Museum’s collection and the Powerhouse Museum’s collection download. Releasing data and images under a Creative Commons license has allowed the Museum to make the collection available for use and re-use. Social media initiatives are being adopted and aligned to the right platforms for appropriate audience effectiveness for exhibitions like ‘80s are back’ and ‘Trainspotting’ exhibitions. All these digital projects are allowing the Museum to evaluate, experiment, learn from and progress future initiatives leading to a connected digital future – as well as change the DNA of the Museum itself.
About Paula Bray
Paula has also worked as a photographer in the Arts for many years including: the Art Gallery of NSW, The State Library of NSW and The Australian National Maritime Museum. Paula has worked as a freelance photographer and had several exhibitions of her work including a solo show at Blender Gallery in 2007. Her work has been collected by the College of Fine Arts and private collectors. Paula studied photography at the College of Fine Arts for 5 years doing a Bachelor of Art and a Master of Art whilst also receiving the Agfa Gevaert award for the most innovative use of photography upon graduating.
Follow Paula on Twitter: @paulabray