Suze Ingram — Would you like service design with that?

Web Directions South 2009, Sydney Convention Centre, October 8 1.40pm.

Presentation slides

Session description

Service design is a new discipline which focuses on understanding what customers want, then designing services which meet their needs. Sound familiar? Web designers have focused on user-​​centred design for years to create websites and applications that are user friendly.

Service design is well established in Europe and North America and there’s already a handful of Australian businesses offering service design. What is it? Does experience in designing for screen interaction translate to designing services too? Will service design be the next big thing? Suze offers insight by drawing on her years of experience as a UX designer and researcher. She shows how service design might fit into your business in the future, who you might pitch it to, and what sort of skills you might need to deliver service design.

About Suze Ingram

Suze Ingram PortraitSuze Ingram is Lead User Experience Consultant with Stamford Interactive, Sydney. Suze has been creating better user experiences for over 9 years with her user-centred design, interaction design, visual communication and information architecture skills. Suze has designed the user experience for applications, software, intranets, websites and online games. Suze also really loves yoga, photography and illustration.

Follow Suze on Twitter: @SuzeIngram

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