Suze Ingram — Would you like service design with that?

Web Directions South 2009, Sydney Convention Centre, October 8 1.40pm.

Presentation slides

Session descrip­tion

Service design is a new dis­ci­pline which focuses on under­stand­ing what cus­tomers want, then design­ing ser­vices which meet their needs. Sound famil­iar? Web design­ers have focused on user-​​centred design for years to cre­ate web­sites and appli­ca­tions that are user friendly.

Service design is well estab­lished in Europe and North America and there’s already a hand­ful of Australian busi­nesses offer­ing ser­vice design. What is it? Does expe­ri­ence in design­ing for screen inter­ac­tion trans­late to design­ing ser­vices too? Will ser­vice design be the next big thing? Suze offers insight by draw­ing on her years of expe­ri­ence as a UX designer and researcher. She shows how ser­vice design might fit into your busi­ness in the future, who you might pitch it to, and what sort of skills you might need to deliver ser­vice design.

About Suze Ingram

Suze Ingram PortraitSuze Ingram is Lead User Experience Consultant with Stamford Interactive, Sydney. Suze has been creating better user experiences for over 9 years with her user-centred design, interaction design, visual communication and information architecture skills. Suze has designed the user experience for applications, software, intranets, websites and online games. Suze also really loves yoga, photography and illustration.

Follow Suze on Twitter: @SuzeIngram

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