Presentations about business

Podcasts, slides, videos and more

Andrew Fisher — Cloud computing

Andrew Fisher PortraitCloud ser­vices change the way a busi­ness or cam­paign can oper­ate, increas­ing flex­i­bil­ity, tak­ing less time to deploy and intro­duc­ing superb cost effi­cien­cies so that we can redi­rect finances to where they’ll really pay for us — in inno­va­tion, exper­i­men­ta­tion and plan­ning ahead. With these oppor­tu­ni­ties, how­ever, come chal­lenges around data and plat­form secu­rity, change man­age­ment and who “owns” the plat­form and data you are using.

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Cheryl Gledhill & Scott Gledhill — Beyond SEO

Cheryl Gledhill PortraitScott Gledhill PortraitSearch engine opti­mi­sa­tion (SEO) is a unique mix of mar­ket­ing, usabil­ity and tech­nol­ogy which can often cause con­fu­sion on how it is imple­mented across dif­fer­ent organ­i­sa­tions. An impor­tant part of your SEO strat­egy is get­ting the most out of your SEO dol­lars. This ses­sion will explain what your devel­op­ers, design­ers, pro­duc­ers, con­tent authors and mar­keters should all know about SEO to ensure you’re get­ting the max­i­mum return on your SEO.

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Fergus Pitt & David Peterson — The mashed up playlist

Fergus Pitt PortraitDavid Peterson PortraitThe ABC launched three new socially net­worked dig­i­tal radio web­sites: ABC Dig Music, ABC Jazz and ABC Country in July 2009. They are the first of sev­eral ABC projects involv­ing con­tent aggre­ga­tion. As well as hav­ing slick, highly usable designs the music plat­form inte­grates with var­i­ous sources includ­ing MusicBrainz, YouTube, Last​.fm and Wikipedia. This aggre­ga­tion func­tion­al­ity graph­i­cally illus­trates the pos­si­bil­i­ties of Semantic Web tech­nol­ogy for an edi­to­r­ial organ­i­sa­tion such as the ABC.

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Pete Ottery — Designing for suits

Pete Ottery PortraitDesigning web­sites in amongst the “suits” and their busi­ness mod­els, tar­gets, pro­jec­tions and syn­er­gies (ha!) can be death by dot point. Or fun. What are man­ager types actu­ally think­ing when they brief (or don’t) you. How do you trans­late their KPI’s into inter­face designs that

  • 1. get their point across & achieve their targets
  • 2. con­tribute to a prof­itable business
  • 3. are easy to use (who would have thought the users get a say! ;-)
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    Laurel Papworth — The business of being social

    Web Directions South 2008, Sydney Convention Centre, September 26 10.45am.

    Laurel Paprworth PortraitIt’s not true that there are no proven mon­eti­sa­tion mod­els for online com­mu­ni­ties; in fact, there are dis­tinct rev­enue streams that have been suc­cess­ful over many years. This ses­sion looks at the soft returns on invest­ment for engag­ing with user gen­er­ated con­tent, com­mu­ni­ca­tion and col­lab­o­ra­tion with the con­sumer and then moves into how social net­works earn money for their investors and developers.

    The aim of this ses­sion is to limit the slap­ping of ban­ner ads on every niche com­mu­nity online — you might be sur­prised to learn that the least prof­itable rev­enue model is… Advertising! Come, spend an hour on the Dark Side, and find out which social net­works are mak­ing money, how much and by what means and learn about the busi­ness mod­els in this growth industry.

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    Kay Smoljak — Starting and running a successful web development business

    Web Directions South 2008, Sydney Convention Centre, September 25 10.45am.

    Kay Smoljak PortraitWorking for your­self is a dream that many web design­ers and devel­op­ers have. You can pick and choose your clients, work in your paja­mas, and sleep in until 10am every day if you want to. But there’s a more seri­ous side to start­ing a busi­ness, and lots of fac­tors to con­sider if you decide to head out on your own. Kay will share the story of Clever Starfish’s jour­ney from a seed of an idea to a thriv­ing small busi­ness, with lots of handy hints for both things to do, and things not to do, along the way.

    See the slides and hear the podcast »