Presentations about business
Podcasts, slides, videos and more
Andrew Fisher — Cloud computing
Cloud services change the way a business or campaign can operate, increasing flexibility, taking less time to deploy and introducing superb cost efficiencies so that we can redirect finances to where they’ll really pay for us — in innovation, experimentation and planning ahead. With these opportunities, however, come challenges around data and platform security, change management and who “owns” the platform and data you are using.
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Cheryl Gledhill & Scott Gledhill — Beyond SEO
Search engine optimisation (SEO) is a unique mix of marketing, usability and technology which can often cause confusion on how it is implemented across different organisations. An important part of your SEO strategy is getting the most out of your SEO dollars. This session will explain what your developers, designers, producers, content authors and marketers should all know about SEO to ensure you’re getting the maximum return on your SEO.
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Fergus Pitt & David Peterson — The mashed up playlist
The ABC launched three new socially networked digital radio websites: ABC Dig Music, ABC Jazz and ABC Country in July 2009. They are the first of several ABC projects involving content aggregation. As well as having slick, highly usable designs the music platform integrates with various sources including MusicBrainz, YouTube, Last.fm and Wikipedia. This aggregation functionality graphically illustrates the possibilities of Semantic Web technology for an editorial organisation such as the ABC.
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Pete Ottery — Designing for suits
Designing websites in amongst the “suits” and their business models, targets, projections and synergies (ha!) can be death by dot point. Or fun. What are manager types actually thinking when they brief (or don’t) you. How do you translate their KPI’s into interface designs that
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Laurel Papworth — The business of being social
Web Directions South 2008, Sydney Convention Centre, September 26 10.45am.
It’s not true that there are no proven monetisation models for online communities; in fact, there are distinct revenue streams that have been successful over many years. This session looks at the soft returns on investment for engaging with user generated content, communication and collaboration with the consumer and then moves into how social networks earn money for their investors and developers.
The aim of this session is to limit the slapping of banner ads on every niche community online — you might be surprised to learn that the least profitable revenue model is… Advertising! Come, spend an hour on the Dark Side, and find out which social networks are making money, how much and by what means and learn about the business models in this growth industry.
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Kay Smoljak — Starting and running a successful web development business
Web Directions South 2008, Sydney Convention Centre, September 25 10.45am.
Working for yourself is a dream that many web designers and developers have. You can pick and choose your clients, work in your pajamas, and sleep in until 10am every day if you want to. But there’s a more serious side to starting a business, and lots of factors to consider if you decide to head out on your own. Kay will share the story of Clever Starfish’s journey from a seed of an idea to a thriving small business, with lots of handy hints for both things to do, and things not to do, along the way.