Web Directions » copywriting http://www.webdirections.org Just another WordPress weblog Fri, 27 Jan 2012 00:02:10 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Relly Annett-Baker — All The Small Thingshttp://www.webdirections.org/resources/relly-annett-baker-all-the-small-things-2/ http://www.webdirections.org/resources/relly-annett-baker-all-the-small-things-2/#comments Sun, 23 Oct 2011 02:50:59 +0000 Guy Leech http://www.webdirections.org/?p=3774 Photo of Relly Annett-BakerIn this session, Relly will show you how you can bolster sales and reflect your company and client’s values through just a few well-chosen words.

]]> Web Directions South 2011, Sydney, October 14th.

Presentation slides

Session description

Microcopy is the ninja of online content. Fast, furious and deadly, it has the power to make or break your online business, to kill or stay your foes. It’s a sentence, a confirmation, a few words. One word, even. It isn’t big or flashy. It doesn’t leave a calling card. If it does its job your customer may never notice it was there.

In this session, Relly will show you how you can bolster sales and reflect your company and client’s values through just a few well-chosen words. Designers? Do you get lumped with the interaction copy? Developers? Do you get left trying to make meaningful error messages? Ecommerce managers? Do you want an easy increase in sales? This session will help. It will be a lot of fun. You should definitely come.

About Relly Annett-Baker

Photo of Relly Annett-BakerRelly Annett-​​Baker lives in a leafy market town with her husband and two small sons. As a result, she eats far too many cakes from Waitrose and can be guaranteed to stand on Lego at least once a day. As well as being content strategist and content writer for Supernice Studio, she is employed as live-​​in domestic staff by two cats. She also writes articles and jabbers on about copy to anyone who will listen, creates scrapbooks, and continues to procrastinate over the draft for her book, a guide to creating web content for designers and developers, to be published in Spring 2011 by Five Simple Steps. She better finish this biography before her editor spots she isn’t writing her book again.

Follow Relly on Twitter: @RellyAB

]]> http://www.webdirections.org/resources/relly-annett-baker-all-the-small-things-2/feed/ 1 Relly Annett-Baker — All the small thingshttp://www.webdirections.org/resources/relly-annett-baker-all-the-small-things/ http://www.webdirections.org/resources/relly-annett-baker-all-the-small-things/#comments Sat, 10 Jul 2010 23:18:43 +0000 Guy Leech http://www.webdirections.org/?p=2641 Relly Annett-Baker PortraitMicrocopy is the ninja of online content. Fast, furious and deadly, it has the power to make or break your online business, to kill or stay your foes. It’s a sentence, a confirmation, a few words. One word, even. It isn’t big or flashy. It doesn’t leave a calling card. If it does its job your customer may never notice it was there.

]]> Web Directions @media 2010, Southbank Centre London, June 11 1.40pm.

Presentation slides

Session description

Microcopy is the ninja of online content. Fast, furious and deadly, it has the power to make or break your online business, to kill or stay your foes. It’s a sentence, a confirmation, a few words. One word, even. It isn’t big or flashy. It doesn’t leave a calling card. If it does its job your customer may never notice it was there.

In this session, Relly will show you how you can bolster sales and reflect your company and client’s values through just a few well-chosen words. Designers? Do you get lumped with the interaction copy? Developers? Do you get left trying to make meaningful error messages? Ecommerce managers? Do you want an easy increase in sales? This session will help. It will be a lot of fun. You should definitely come.

About Relly Annett-Baker

Really Annett-Baker PortraitRelly Annett-Baker lives in Brighton with her husband and two small sons. As a result, she thrives on the sea air and can be guaranteed to stand on Lego at least once a day. As well as being a freelance web copy and content writer, she is employed as live-in domestic staff by two cats who often supervise her typing and make editorial suggestions such as ‘I think it’s dinner time’. In between opening cans of Whiskas and writing for clients, she writes articles for various online media groups and continues to procrastinate over the draft of her first children’s book.

Follow Relly on Twitter: @RellyAB

]]> http://www.webdirections.org/resources/relly-annett-baker-all-the-small-things/feed/ 14 Donna Spencer — Getting content righthttp://www.webdirections.org/resources/donna-spencer/ http://www.webdirections.org/resources/donna-spencer/#comments Tue, 11 Mar 2008 03:06:26 +0000 Maxine http://westciv.com/webdirections08/resources/donna-maurer1/ A presentation given at at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

Donna Maurer PortraitWe all know that great content is a core part of the website user experience. So why is it so hard to find content that isn't dull, lifeless and uninteresting - blah, blah, blah?

Web content can be vibrant, interesting and fun. It can draw you in, fill your head and make you learn without having to think. And it's not really hard to write. Three simple tricks can turn poor content into a great experience - remember that readers care more about themselves than you; write in real words with authentic voice; play show and tell.

This presentation will discuss these principles, with plenty of funny and not-so-funny examples. You'll go away with practical steps to make your writing kick-ass. And you won't even have to think.

]]> A presentation given at at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

Presentation slides

Session description

We all know that great content is a core part of the website user experience. So why is it so hard to find content that isn’t dull, lifeless and uninteresting — blah, blah, blah?

Web content can be vibrant, interesting and fun. It can draw you in, fill your head and make you learn without having to think. And it’s not really hard to write. Three simple tricks can turn poor content into a great experience — remember that readers care more about themselves than you; write in real words with authentic voice; play show and tell.

This presentation will discuss these principles, with plenty of funny and not-so-funny examples. You’ll go away with practical steps to make your writing kick-ass. And you won’t even have to think.

About Donna Spencer

Donna Maurer PortraitDonna Spencer is a freelance information architect, mentor, writer and trainer. She has 8 years experience working in-house and as a consultant doing strategic and tactical design. She has designed large intranets & websites, ecommerce & search systems, business applications, design patterns and a CMS.

Donna is an experienced speaker who has taught workshops and presented sessions at local and international conferences, on information architecture, interaction design and whatever else crosses her mind.

She spends her (little) remaining time on the board of IAI and writing a book on card sorting. Sometimes she even gets time to weave and sew.

]]> http://www.webdirections.org/resources/donna-spencer/feed/ 0 Andy Clarke — Creating Inspired Designhttp://www.webdirections.org/resources/andy-clarke-1/ http://www.webdirections.org/resources/andy-clarke-1/#comments Sun, 01 Oct 2006 00:34:42 +0000 Guy Leech http://westciv.com/webdirections08/blog/andy-clarke-creating-inspired-design/ Designers are more than mere pixel pushers. The role of the creative designer working on the web has changed and will continue to change faster than ever before. In this session, Andy Clarke will discuss how designers should now play the pivotal part in the creation of engaging user experiences, binding together the roles of information architects, content authors and technical developers. It's time to put designers in the hot seat.]]> A presentation given at Web Directions South, Sydney Australia, September 29 2006.

Session description

Designers are more than mere pixel pushers. The role of the creative designer working on the web has changed and will continue to change faster than ever before. In this session, Andy Clarke will discuss how designers should now play the pivotal part in the creation of engaging user experiences, binding together the roles of information architects, content authors and technical developers. It’s time to put designers in the hot seat.

About Andy Clarke

Andy Clarke PortraitAndy Clarke is a sought-after speaker, designer and consultant focusing on creative, accessible web development. Andy is passionate about design and passionate about web standards, often bridging the gap between design and code. He regularly trains designers and developers in the creative applications of web standards and writes about aspects of design and popular culture on his personal web site, And All That Malarkey.

]]> http://www.webdirections.org/resources/andy-clarke-1/feed/ 0