Web Directions » ethnography http://www.webdirections.org Just another WordPress weblog Fri, 27 Jan 2012 00:02:10 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Jackie Moyes — Converting research findings into business speakhttp://www.webdirections.org/resources/jackie-moyes/ http://www.webdirections.org/resources/jackie-moyes/#comments Tue, 11 Mar 2008 03:20:50 +0000 Maxine http://westciv.com/webdirections08/resources/jackie-moyes/ A presentation given at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

Jackie Moyes PortraitGetting your company to adopt a user-centred design approach can be an uphill struggle. The first stage typically is to get them to agree to incorporate usability testing in to the development process, at a stage early enough to actually implement any design recommendations. The second stage is to convince them to do more ethnographic style research to understand the larger context of the task that the site is trying to support. The biggest challenge comes last – how to help the business owners make the mental leap between the in-depth findings from the research and the implications and opportunities it presents to your core business strategy and product roadmap.

This is the challenge that the User Experience team at News Digital Media have been addressing. In this presentation, Jackie will discuss this issue in more depth and present examples of ‘design tools’ the team have been experimenting with to try and bridge this gap and help the business develop more user-centric strategies.

]]> A presentation given at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

Presentation slides

Session description

Getting your company to adopt a user-centred design approach can be an uphill struggle. The first stage typically is to get them to agree to incorporate usability testing in to the development process, at a stage early enough to actually implement any design recommendations. The second stage is to convince them to do more ethnographic style research to understand the larger context of the task that the site is trying to support. The biggest challenge comes last – how to help the business owners make the mental leap between the in-depth findings from the research and the implications and opportunities it presents to your core business strategy and product roadmap.

This is the challenge that the User Experience team at News Digital Media have been addressing. In this presentation, Jackie will discuss this issue in more depth and present examples of ‘design tools’ the team have been experimenting with to try and bridge this gap and help the business develop more user-centric strategies.

About Jackie Moyes

Jackie Moyes PortraitJackie graduated with a PhD in Human-Computer Interaction in 1995 and since then has been conducting user research and interaction design for clients in the UK, Singapore, Hong Kong, Australia and the US. In 2005 she established and still currently heads up the User Experience Team at News Digital Media – in two years moving the company culture from one that either outsourced or ignored experience design to one that now employs one of the largest and most highly qualified, in-house user experience teams within Australia.

]]> http://www.webdirections.org/resources/jackie-moyes/feed/ 0 Kelly Goto — Designing for Lifestylehttp://www.webdirections.org/resources/kelly-goto-designing-for-lifestyle/ http://www.webdirections.org/resources/kelly-goto-designing-for-lifestyle/#comments Sat, 19 Jan 2008 05:58:53 +0000 jessie http://www.webdirections.org/?p=521 A presentation given at at Web Directions North, Vancouver, February 8, 2007.

Interaction design is no longer limited to the web. The concept of user experience is being redefined as multiple delivery methods of social and business interaction merge into our lifestyles. As design migrates from the web to mobile devices we carry and interact with on a daily basis, our approach must also shift into cycles of design and research centered around the way people actually live.

In this enlightening session, design ethnographer and web veteran Kelly Goto discusses the evolution of Web, handheld, and product interfaces and their cultural impact. Learn how companies are utilizing ethnographic-based research to conduct rapid, immersive studies of people and their lifestyles to inform the usefulness and viability of interfaces both online and offline.

]]> A presentation given at at Web Directions North, Vancouver, February 8, 2007.

Session Description

Interaction design is no longer limited to the web. The concept of user experience is being redefined as multiple delivery methods of social and business interaction merge into our lifestyles. As design migrates from the web to mobile devices we carry and interact with on a daily basis, our approach must also shift into cycles of design and research centered around the way people actually live.

In this enlightening session, design ethnographer and web veteran Kelly Goto discusses the evolution of Web, handheld, and product interfaces and their cultural impact. Learn how companies are utilizing ethnographic-based research to conduct rapid, immersive studies of people and their lifestyles to inform the usefulness and viability of interfaces both online and offline.

“h4 id=“about”>About Kelly Goto

Kelly Goto is currently a principal at Gotomedia, an online consultancy for user experience and interaction design, Kelly continues to focus on developing new techniques for collaborative development in digital media. With over 15 years of experience in the advertising, design and interactive industry, Kelly bridges the gap between utility and aesthetics.

Formerly an award-winning Creative Director at Idea Integration Kelly successfully managed the redesigns of many sites ranging from independent to corporate levels. In advertising and commercial design since the late 1980s, Kelly has acted as creative director, designer, and producer for many high-profile clients including KPMG Consulting, Compaq, IBM, Warner Bros., National Geographic, Adobe Corporation, Paramount Television, Macromedia Corp., and Sony Pictures. Kelly is the co-author of the highly acclaimed book Web Redesign: Workflow that Works.

]]> http://www.webdirections.org/resources/kelly-goto-designing-for-lifestyle/feed/ 0 Stephen Cox — Building ethnography into the design processhttp://www.webdirections.org/resources/stephen-cox/ http://www.webdirections.org/resources/stephen-cox/#comments Sun, 30 Sep 2007 03:37:35 +0000 Maxine http://westciv.com/webdirections08/resources/stephen-cox/ A presentation given at Web Directions South, Sydney Australia, September 28 2007.

Stephen Cox Portrait Working in usability and user experience can give you some great insights into the product design process. Yet few organisations know how to take advantage of this information silo. As a user experience expert do you sometimes wish you could have more input into product ideas handed down from above? Ever wanted to have the ear of business strategists? Even be best friends with marketers and sales people? Stephen Cox explores some of the exciting things that can happen when the disciplines of usability and user experience are allowed to seep out into the realms of strategic and tactical design innovation. He approaches the field of ethnographic design research in practical terms illustrating how News Digital Media has come to embrace the idea of extensive customer research, and the benefits that this has brought to different levels of the organisation.

]]> A presentation given at Web Directions South, Sydney Australia, September 28 2007.

Presentation slides

Session description

Working in usability and user experience can give you some great insights into the product design process. Yet few organisations know how to take advantage of this information silo. As a user experience expert do you sometimes wish you could have more input into product ideas handed down from above? Ever wanted to have the ear of business strategists? Even be best friends with marketers and sales people?

Stephen Cox explores some of the exciting things that can happen when the disciplines of usability and user experience are allowed to seep out into the realms of strategic and tactical design innovation. He approaches the field of ethnographic design research in practical terms illustrating how News Digital Media has come to embrace the idea of extensive customer research, and the benefits that this has brought to different levels of the organisation.

You’ll see real world examples of what the team has achieved and learn how to connect some of the more esoteric and theoretical findings of research with tangible real world design solutions.

About Stephen Cox

http://www.intuity.com.au/wordpress/?page_id=6

Stephen Cox PortraitStephen is the Design Research Lead at News Digital Media (NDM) in Sydney. His job involves working with the business to help extend the work of the user experience team from the reactive day-to-day project work into the areas of strategy and innovation. The design research team utilises a range of techniques and theories from the social sciences to help capture and understand the motivations of real people. Working with the user experience team, business units and business strategists, the design research team helps create practical, effective and innovative design solutions.

]]> http://www.webdirections.org/resources/stephen-cox/feed/ 0 Kelly Goto — Designing for Lifestylehttp://www.webdirections.org/resources/kelly-goto-1/ http://www.webdirections.org/resources/kelly-goto-1/#comments Sat, 30 Sep 2006 23:07:03 +0000 Guy Leech http://westciv.com/webdirections08/blog/kelly-goto-designing-for-lifestyle/ Interaction design is no longer limited to the web. The concept of user experience is being redefined as multiple delivery methods of social and business interaction merge into our lifestyles. As design migrates from the web to mobile devices we carry and interact with on a daily basis, our approach must also shift into cycles of design and research centered around the way people actually live. In this enlightening session, design ethnographer and web veteran Kelly Goto discusses the evolution of Web, handheld, and product interfaces and their cultural impact. Learn how companies are utilizing ethnographic-based research to conduct rapid, immersive studies of people and their lifestyles to inform the usefulness and viability of interfaces both online and offline.]]> A presentation given at Web Directions South, Sydney Australia, September 28 2006.

Session description

Interaction design is no longer limited to the web. The concept of user experience is being redefined as multiple delivery methods of social and business interaction merge into our lifestyles. As design migrates from the web to mobile devices we carry and interact with on a daily basis, our approach must also shift into cycles of design and research centered around the way people actually live. In this enlightening session, design ethnographer and web veteran Kelly Goto discusses the evolution of Web, handheld, and product interfaces and their cultural impact. Learn how companies are utilizing ethnographic-based research to conduct rapid, immersive studies of people and their lifestyles to inform the usefulness and viability of interfaces both online and offline.

About Kelly Goto

Kelly Goto PortraitKelly Goto is currently a principal at Gotomedia, an online consultancy for user experience and interaction design, Kelly continues to focus on developing new techniques for collaborative development in digital media. With over 15 years of experience in the advertising, design and interactive industry, Kelly bridges the gap between utility and aesthetics.

Formerly an award-winning Creative Director at Idea Integration Kelly successfully managed the redesigns of many sites ranging from independent to corporate levels. In advertising and commercial design since the late 1980s, Kelly has acted as creative director, designer, and producer for many high-profile clients including KPMG Consulting, Compaq, IBM, Warner Bros., National Geographic, Adobe Corporation, Paramount Television, Macromedia Corp., and Sony Pictures. Kelly is the co-author of the highly acclaimed bookWeb Redesign: Workflow that Works.

]]> http://www.webdirections.org/resources/kelly-goto-1/feed/ 0