Presentations about production
Podcasts, slides, videos and more
Matt Webb — Opening keynote: Escalante
Web Directions South 2009, Sydney Convention Centre, October 8 9.10am.
The long run to the turn of the millennium got us preoccupied with conclusions. The Internet is finally taken for granted. The iPhone is finally ubiquitous computing come true. Let’s think not of ends, but dawns: it’s not that we’re on the home straight of ubicomp, but the beginning of a century of smart matter. It’s not about fixing the Web, but making a springboard for new economies, new ways of creating, and new cultures.
The 21st century is a participatory culture, not a consumerist one. What does it mean when small teams can be responsible for world-size effects, on the same playing field as major corporations and government? We can look at the Web — breaking down publishing and consuming from day zero — for where we might be heading in a world bigger than we can really see, and we can look at design — playful and rational all at once — to help us figure out what to do when we get there.
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Andrew Fisher — Cloud computing
Cloud services change the way a business or campaign can operate, increasing flexibility, taking less time to deploy and introducing superb cost efficiencies so that we can redirect finances to where they’ll really pay for us — in innovation, experimentation and planning ahead. With these opportunities, however, come challenges around data and platform security, change management and who “owns” the platform and data you are using.
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Cheryl Gledhill & Scott Gledhill — Beyond SEO
Search engine optimisation (SEO) is a unique mix of marketing, usability and technology which can often cause confusion on how it is implemented across different organisations. An important part of your SEO strategy is getting the most out of your SEO dollars. This session will explain what your developers, designers, producers, content authors and marketers should all know about SEO to ensure you’re getting the maximum return on your SEO.
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Elliot Jay Stocks — Progressive enhancement
In the summer of ‘07 in a flood-soaked Oxford, England, Elliot appeared on stage for the very first time. His presentation, ‘Progressive Enhancement & Intentional Degradation’, looked at how to reward modern browsers with the latest CSS tricks and punish IE by dropping certain site features. Over two years later, what has changed? We’re starting to see the ideology of progressive enhancement — especially with CSS3 — spread throughout the web design community, but more work needs to be done.
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Pete Ottery — Designing for suits
Designing websites in amongst the “suits” and their business models, targets, projections and synergies (ha!) can be death by dot point. Or fun. What are manager types actually thinking when they brief (or don’t) you. How do you translate their KPI’s into interface designs that