Scott Gledhill - Is SEO evil?
A presentation given at Web Directions South, Sydney Australia, September 27 2007.
There can be a feeling in the web development community that “SEO is evil” - Scott Gledhill cuts through the hype to focus on how developing accessible, standards compliant websites is the first step in creating search engine friendly websites – and also talks about what is being done in the industry to make websites more findable, sometimes at the cost of making them less usable.