Web Directions

Presentations about seo

Podcasts, slides, videos and more

Cheryl Gledhill & Scott Gledhill — Beyond SEO

• In: Resources
• By: Guy Leech
• October 9, 2009
• 1 Comment

Search engine opti­mi­sa­tion (SEO) is a unique mix of mar­ket­ing, usabil­ity and tech­nol­ogy which can often cause con­fu­sion on how it is imple­mented across dif­fer­ent organ­i­sa­tions. An impor­tant part of your SEO strat­egy is get­ting the most out of your SEO dol­lars. This ses­sion will explain what your devel­op­ers, design­ers, pro­duc­ers, con­tent authors and mar­keters should all know about SEO to ensure you’re get­ting the max­i­mum return on your SEO.

See the slides and hear the podcast »

Scott Gledhill — Is SEO evil?

• In: Resources
• By: Maxine
• September 29, 2007
• 1 Comment

A pre­sen­ta­tion given at Web Directions South, Sydney Australia, September 27 2007.

There can be a feel­ing in the web devel­op­ment com­mu­nity that “SEO is evil” — Scott Gledhill cuts through the hype to focus on how devel­op­ing acces­si­ble, stan­dards com­pli­ant web­sites is the first step in cre­at­ing search engine friendly web­sites – and also talks about what is being done in the indus­try to make web­sites more find­able, some­times at the cost of mak­ing them less usable.

See the slides and hear the podcast »