Web Directions

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Web Directions South 2009, Sydney Convention Centre, October 8 10.45am.

• Presentation slides (synced with audio)
• Audio recording of session
• Session description
• About Cheryl Gledhill & Scott Gledhill

Presentation slides (synced with audio)

Session description

Search engine optimisation (SEO) is a unique mix of marketing, usability and technology which can often cause confusion on how it is implemented across different organisations. An important part of your SEO strategy is getting the most out of your SEO dollars. This session will explain what your developers, designers, producers, content authors and marketers should all know about SEO to ensure you’re getting the maximum return on your SEO.A lot of SEO work undertaken by external agencies offers common sense advice and basic web standards information – in these tough economic times, are you getting value for your money or just throwing it away while your in-house web team aren’t involved in your SEO strategy?This session will give you the ground rules on setting up your SEO processes and systems within your organization to ensure that SEO is part of the day-to-day development and design of your websites. It will also cover when to bring in an external agency for SEO and what they should be utilised for to make sure you are getting the best value for money.

About Cheryl Gledhill

About Scott Gledhill

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Search engine optimisation (SEO) is a unique mix of marketing, usability and technology which can often cause confusion on how it is implemented across different organisations. An important part of your SEO strategy is getting the most out of your SEO dollars. This session will explain what your developers, designers, producers, content authors and marketers should all know about SEO to ensure you’re getting the maximum return on your SEO.

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A presentation given at Web Directions South, Sydney Australia, September 27 2007.

• MP3 of presentation
• Slidecast
• Session description
• About Scott Gledhill

Slidecast

Session description

There can be a feeling in the web development community that “SEO is evil” - Scott Gledhill cuts through the hype to focus on how developing accessible, standards compliant websites is the first step in creating search engine friendly websites – and also talks about what is being done in the industry to make websites more findable, sometimes at the cost of making them less usable.

SEO is big business and it’s attracting a whole new breed of web practitioners into our industry. Learn the advantages that we have as web standards developers when it comes to the practice of search engine optimisation, as well as some of the disadvantages, and how to overcome them.

We will discuss how to handle overzealous search engine marketers, how to find your way through the hype and buzzwords of the industry and, most importantly, how not to compromise your websites’ integrity, best practice development and usability when being confronted by SEO.

About Scott Gledhill

http://www.standardzilla.com/

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A presentation given at Web Directions South, Sydney Australia, September 27 2007.

There can be a feeling in the web development community that “SEO is evil” - Scott Gledhill cuts through the hype to focus on how developing accessible, standards compliant websites is the first step in creating search engine friendly websites – and also talks about what is being done in the industry to make websites more findable, sometimes at the cost of making them less usable.

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Web Directions South 2009, Sydney Convention Centre, October 8 10.45am.

• Presentation slides (synced with audio)
• Audio recording of session
• Session description
• About Cheryl Gledhill & Scott Gledhill

Presentation slides (synced with audio)

Session description

Search engine optimisation (SEO) is a unique mix of marketing, usability and technology which can often cause confusion on how it is implemented across different organisations. An important part of your SEO strategy is getting the most out of your SEO dollars. This session will explain what your developers, designers, producers, content authors and marketers should all know about SEO to ensure you’re getting the maximum return on your SEO.A lot of SEO work undertaken by external agencies offers common sense advice and basic web standards information – in these tough economic times, are you getting value for your money or just throwing it away while your in-house web team aren’t involved in your SEO strategy?This session will give you the ground rules on setting up your SEO processes and systems within your organization to ensure that SEO is part of the day-to-day development and design of your websites. It will also cover when to bring in an external agency for SEO and what they should be utilised for to make sure you are getting the best value for money.

About Cheryl Gledhill

About Scott Gledhill

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Search engine optimisation (SEO) is a unique mix of marketing, usability and technology which can often cause confusion on how it is implemented across different organisations. An important part of your SEO strategy is getting the most out of your SEO dollars. This session will explain what your developers, designers, producers, content authors and marketers should all know about SEO to ensure you’re getting the maximum return on your SEO.

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