Tagged: social media

A presentation given at Web Directions User Experience, Old Parliament House, Canberra, May 19 2008.

The world is abuzz with social computing: Facebook, My Space, YouTube, Flickr, Wikipedia, blogs, wikis and other spaces powered by Web 2.0 technology. It’s a social revolution, empowering individuals to communicate, share what they know online, and help others locate information that is important to them in both their private and working lives.

Some see all this as a big waste of corporate time, but is it? Is there value in handing over control of collaboration and sharing knowledge to individuals, rather than hoarding it in records systems, knowledge systems, and thousands of network dive folders? Is there a way you can harness this social revolution to help improve our organisation’s knowledge management practices? Is there actually a solid business value proposition for social computing?

Matthew will look at knowledge management in modern organisations, and how you can benefit by learning from the principles of social computing and Web 2.0 technologies. Matthew will introduce two case studies in government that demonstrate successful and not-so-successful ways of employing social computing tools, the factors that contributed to their success, and the pitfalls to watch out for. In particular, he will look at the issues in relation to corporate culture by drawing on recent research in blogs and wikis based on work in organisational psychology by Hofstede.

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A presentation given at Web Directions North, Vancouver Canada, January 31 2008.

You know what blogs and wikis are, and you know your YouTube from your Facebook. But do you know how to make a compelling business case for these technologies? Social media and social networking tools are poised to have as much of an impact on business as they’ve had on the way we communicate with our friends and family online.

Anil Dash, a blogger since 1999 who’s helped thousands of businesses make use of social media through his work at Six Apart, shares real-world examples of how companies are using social media to build their business. Six Apart is the world’s biggest blogging company, behind such platforms as Movable Type, LiveJournal, Vox, and TypePad.

And even more important than where technology has been is where it’s going: Learn about cutting-edge technological initiatives like OpenID and OpenSocial, and how these aren’t just about new ways to poke your Facebook friends — they’re business opportunities.

Finally, no change this big happens without thinking about the social and political realities of the business world. What works in convincing your company, your coworkers, or your boss to spend their time and money trying new things? This session will lead a conversation to find out.

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A presentation given at Web Directions South, Sydney Australia, September 27 2007.

More than ever before there is an enormous amount of publicly held data about our community, our culture, and citizens. How can government respond to the opportunities of Web 2.0? How can government websites and databases become more citizen-centric, and more responsive by leveraging social media? In 2006 the Powerhouse Musuem, a NSW State Government institiution, opened its core information asset - its collection and research database - to public tagging, and dynamic user-driven recommendations. In the same year the Museum launched a range of public-facing blogs, inviting comment from visitors and audiences. Sebastian Chan will discuss why the museum has made these very successful forays into social media, and how a small in-house web development unit was able to push through and launch a project which is counted among Australia’s top web 2.0 applications. If you work in a large organisation and have dreams of social media, do not miss this session.

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A presentation given at Web Directions South, Sydney Australia, September 29 2006.

It seems that everyone is talking about user generated content and online communities these days. But how will citizen journalism, user-generated content, the Blogosphere, tagging, ranking, and Wiki knowledge reshape branding and your business? How do you manage and scale this community and then hand control to your users (and how do you explain to the boss what you’ve just done?). Gain an understanding that dialogue is the new content and learn how to maximise the benefits (and minimise the pitfalls) of creating online communities in this presentation.

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A presentation given at Web Directions South, Sydney Australia, September 29 2006.

The collection of social and information technologies informally known as Web2.0 have created a rich universe of applications - but a scattershot one. We plug lots of our information into websites everywhere - MySpace and Digg, Friendster and Yahoo!, and everywhere, Google, Google, Google. Yet it’s as if we’re spending all of our time building information silos; piles of data which are essentially unconnected. It’s getting dull. How many times do I need to list my friends, or my contact information, or my favorite bands?

We know why it’s happening: commercial interests are overruling the natural pooling and sharing of information that would actually bring some utility to this mountain of data we’re generating about ourselves. Yet the pressure to share is building up: the recent explosive emergence of mash-ups, which juxtapose two or three or more services in unique and valuable ways shows us that the hybrid always trumps the thoroughbred. And that’s just on internet services. Very few of us control the mountain of data we generate as we pass through this world - everyone wants it (for their own purposes), yet we - who are creating it - never have access to it.

It’s time to revisit the entire philosophy of interaction design on the Web, time to move the focus away from the site-as-resource, toward an idea of the site-as-personal-enabler. What we each bring to a website - or rather, what we should bring to a website - is a wealth of information about ourselves. This is the real resource of Web2.0, and the next place the Web is going. The exuberance around social networks shows us that people want to connect - it’s time for designers to build the tools which will truly enable that connection.

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