Nick Bolton – The evolution and commercialisation of online video
Web Directions South 2008, Sydney Convention Centre, September 25 2.40pm.
Internet video has come a long way from the postage stamp generic media player to the commercial success it is today.
This session looks at this journey, and examines the multitude of online video options available. We will look at content creation (simple single piece, to multi-platform, and user generated), distribution methods and publishing strategies.
Then once the video is published, how do you justify it (the ROI), commercialise it (leverage the content) and monetise it through syndication, advertising, sponsorship, or pay-per-view/subscription. There will be real time demos and case studies.
With so many social networks blooming, all with different participants and methods of interaction, it can be hard to determine where to invest your energy, time and $$.
Those initial stages of converting your company to web standards are much like trying to score that first kiss with the princess. You seduce them with the business benefits of web-standards development, and the rest of the arguments we have all read, written, and preached to anyone who will listen. But getting corporate web standards in place is just a sign that the real relationship is about to begin. The honeymoon is over, and now it’s time to figure out what has gone wrong and why the prince and princess now seem to be constantly bickering—when they were meant to live happily ever after.
It’s no secret that just as the web has revolutionised business, the media, and many other parts of our lives, it is also revolutionising how governments and citizens interact, and how government provide services.
Mapping and other mashups have taken the web world by storm – driving innovation in business and government alike. While much of the focus has been on the actual mashup applications, without the data to mashup, we have no mashups. Government, from local to Federal level, collect and manage a significant amount of data, across a very broad range of areas. But giving access to this data to web application developers has technical, policy and legal challenges. In this presentation, Jenny Telford of the ABS looks at these issues from their experience of opening up data from the Australian Census.
Technology changes present complex challenges and rich opportunities for senior public sector managers. Finding the balance between innovation and risk management is not easy in an environment where successful engagement depends upon relinquishing control. Using examples from New Zealand’s experience, Jason will share lessons and observations about the inevitable growing pains of public sector agencies as they evolve towards Govt 2.0.
Getting your company to adopt a user-centred design approach can be an uphill struggle. The first stage typically is to get them to agree to incorporate usability testing in to the development process, at a stage early enough to actually implement any design recommendations. The second stage is to convince them to do more ethnographic style research to understand the larger context of the task that the site is trying to support. The biggest challenge comes last – how to help the business owners make the mental leap between the in-depth findings from the research and the implications and opportunities it presents to your core business strategy and product roadmap.
In his recent book, The Myths of Innovation, Scott Berkun argues that innovation does not happen in a flash of inspiration. Instead, it takes years of research to deeply understand a problem space. A designer who methodically examines, adopts, or discards various hypothesis about the topic is the one who comes up with the best solutions.
In 1998 the American Dialect Society voted “e-” (as in electronic) as the “word of the year”. This signified how important the internet had become in our world. Almost 10 years later we’re undergoing an even larger change. Only this time the “e-” prefix stands for “everywhere”. Mobile content, services and commerce are changing the way we communicate, work and do business. And these changes are building upon the already massive revolutions brought about by the internet – only faster and made more pervasive. This presentation will look at the strategic issues facing managers and developers as they strive to adapt to this literally “moving” target.
Working in usability and user experience can give you some great insights into the product design process. Yet few organisations know how to take advantage of this information silo. As a user experience expert do you sometimes wish you could have more input into product ideas handed down from above? Ever wanted to have the ear of business strategists? Even be best friends with marketers and sales people? Stephen Cox explores some of the exciting things that can happen when the disciplines of usability and user experience are allowed to seep out into the realms of strategic and tactical design innovation. He approaches the field of ethnographic design research in practical terms illustrating how News Digital Media has come to embrace the idea of extensive customer research, and the benefits that this has brought to different levels of the organisation.
Much of what we know about innovation is wrong. That’s the bet this entertaining keynote takes as it romps through the history of innovation, dispelling the mythologies we’ve constructed about how we got here. This talk, loosely based on Scott Berkun’s recent O’Reilly book (May 2007), will help you to recognize the myths, understand their popularity (even if you don’t believe in them), and how to use the truth of innovations past to help you in your work today.
It’s not just about email and Twitter: industry analysts agree, virtually every online social network application will develop a mobile feature in the next year or two. From Flickr pre-installed on Nokia phones to an up-to-date map of your buddies locations, mobile devices are ready to come pre-loaded with new friends for you to play with. Before you tune out to listen to music tagged and delivered to your mobile by your social network, or press SEND on a stinging critique of the Web Directions dining hall food to restaurant review mobile sites, why not attend an informative yet fun session about the latest and greatest in GPS and location based services connecting online communities on your mobile? For those who want to focus on the business model not the technology.
Web designers and developers are a very practical bunch, often too busy with today’s challenges and workloads to find time to keep up with developments over the horizon. In this session John Allsopp looks at what trends that are important for web designers and developers and innovators generally – what future versions of browsers have in store, what devices people will be using to access the web, and more. A perfect complement to Bert Bos’s focus on coming web standard technologies.
