Lisa Herrod - Usability: more than skin deep
A presentation given at at Web Directions Government, Old Parliament House, Canberra, May 19 2008.
Web Usability is far more complex than user testing and interaction design alone. And while interface design is an important consideration, there’s more to a usable site than what’s on the surface.
We all know the importance of accessibility and web standards, so let’s take that knowledge one step further and into the realm of usability. In this session Lisa Herrod will redefine the common definition of usability by introducing a greater focus on accessibility and web standards. By taking a more holistic approach you will soon see why usability is more than skin deep.
Getting your company to adopt a user-centred design approach can be an uphill struggle. The first stage typically is to get them to agree to incorporate usability testing in to the development process, at a stage early enough to actually implement any design recommendations. The second stage is to convince them to do more ethnographic style research to understand the larger context of the task that the site is trying to support. The biggest challenge comes last – how to help the business owners make the mental leap between the in-depth findings from the research and the implications and opportunities it presents to your core business strategy and product roadmap.
These days people expect more from a website than a handy set of tools and a pretty interface — they want an experience. From the moment somebody enters your site they’ll be judging you on everything from the way the site looks to the tone of your error messages. And they won’t just be judging you against other sites. They will be judging you on every customer experience they have ever had, from the rude man at the train station to the lovely hotel clerk that checked them in on holiday. So in order to compete, we need to up our game and look at experiences both on and off-line.
In our efforts to better understand the end users of the sites & applications we design, we generate a great deal of data. That data is useless to us until it has been analyzing and interpreted. This presentation looks at some of the methods & techniques we can use to make sense of user research data in a meaningful & rigorous way. The presentation will look at some of the common types of quantitative data collected during user research, and the statistical analysis methods we can employ to make the most of our data-gathering efforts. The session covers practical examples such as task completion rates, time-to-completion, page view comparison, as well as some basic concepts in statistics.
Working in usability and user experience can give you some great insights into the product design process. Yet few organisations know how to take advantage of this information silo. As a user experience expert do you sometimes wish you could have more input into product ideas handed down from above? Ever wanted to have the ear of business strategists? Even be best friends with marketers and sales people? Stephen Cox explores some of the exciting things that can happen when the disciplines of usability and user experience are allowed to seep out into the realms of strategic and tactical design innovation. He approaches the field of ethnographic design research in practical terms illustrating how News Digital Media has come to embrace the idea of extensive customer research, and the benefits that this has brought to different levels of the organisation.
Web Usability is far more complex than User Testing and Interaction Design alone. And while interface design is an important consideration, there’s more to a usable site than what’s on the surface. We all know the importance of accessibility and web standards, so let’s take that knowledge one step further and into the realm of usability. In this session Lisa Herrod will redefine the common definition of usability by introducing a greater focus on accessibility and web standards. By taking a more holistic approach you will soon see why usability is more than skin deep.