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A presentation given at at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

Presentation slides

Session description

Everyone knows they should be doing it, but like software testing, it's one of those things we often don't get round to. In this presentation, Lisa Herrod looks at some sure fire user testing techniques that produce proven results, don't cost the earth, and are easy to implement. After this session you won't have any more excuses for not doing solid user testing of any site or application you develop ever again.

About Lisa Herrod

Lisa Herrod PortraitLisa Herrod is the Principal Usability Consultant at Scenario Seven. The primary focus of her work is web usability, which she believes incorporates much more than just user testing. Drawing on a variety of disciplines, Lisa takes an holistic approach to web usability incorporating user research, accessibility, interaction design and web standards development.

Having started in the web during the last century, Lisa is occasionally caught making jokes about font tags, layout tables and shims. Nobody ever laughs.

" ["post_title"]=> string(45) "Lisa Herrod - User testing for the rest of us" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(653) "

A presentation given at at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

Lisa Herrod PortraitEveryone knows they should be doing it, but like software testing, it's one of those things we often don't get round to. In this presentation, Lisa Herrod looks at some sure fire user testing techniques that produce proven results, don't cost the earth, and are easy to implement. After this session you won't have any more excuses for not doing solid user testing of any site or application you develop ever again.

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A presentation given at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

Presentation slides

Session description

Getting your company to adopt a user-centred design approach can be an uphill struggle. The first stage typically is to get them to agree to incorporate usability testing in to the development process, at a stage early enough to actually implement any design recommendations. The second stage is to convince them to do more ethnographic style research to understand the larger context of the task that the site is trying to support. The biggest challenge comes last – how to help the business owners make the mental leap between the in-depth findings from the research and the implications and opportunities it presents to your core business strategy and product roadmap.

This is the challenge that the User Experience team at News Digital Media have been addressing. In this presentation, Jackie will discuss this issue in more depth and present examples of ‘design tools’ the team have been experimenting with to try and bridge this gap and help the business develop more user-centric strategies.

About Jackie Moyes

Jackie Moyes PortraitJackie graduated with a PhD in Human-Computer Interaction in 1995 and since then has been conducting user research and interaction design for clients in the UK, Singapore, Hong Kong, Australia and the US. In 2005 she established and still currently heads up the User Experience Team at News Digital Media – in two years moving the company culture from one that either outsourced or ignored experience design to one that now employs one of the largest and most highly qualified, in-house user experience teams within Australia.

" ["post_title"]=> string(63) "Jackie Moyes - Converting research findings into business speak" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(1291) "

A presentation given at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

Jackie Moyes PortraitGetting your company to adopt a user-centred design approach can be an uphill struggle. The first stage typically is to get them to agree to incorporate usability testing in to the development process, at a stage early enough to actually implement any design recommendations. The second stage is to convince them to do more ethnographic style research to understand the larger context of the task that the site is trying to support. The biggest challenge comes last – how to help the business owners make the mental leap between the in-depth findings from the research and the implications and opportunities it presents to your core business strategy and product roadmap.

This is the challenge that the User Experience team at News Digital Media have been addressing. In this presentation, Jackie will discuss this issue in more depth and present examples of ‘design tools’ the team have been experimenting with to try and bridge this gap and help the business develop more user-centric strategies.

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A presentation given at at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

Presentation slides

Session description

These days people expect more from a website than a handy set of tools and a pretty interface — they want an experience. From the moment somebody enters your site they'll be judging you on everything from the way the site looks to the tone of your error messages. And they won't just be judging you against other sites. They will be judging you on every customer experience they have ever had, from the rude man at the train station to the lovely hotel clerk that checked them in on holiday. So in order to compete, we need to up our game and look at experiences both on and off-line.

In this session Andy Budd will look at the 9 key factors that go into designing the perfect customer experience. By taking examples from the world around us, Andy will discuss how we can turn utilitarian experiences into something wonderful.

About Andy Budd

Andy Budd PortraitAndy Budd is an interaction designer and web standards developer from Brighton, England. As the user experience lead at Clearleft, Andy spends his time helping clients improve their customers online experience.

Andy is a regular speaker at international design events such as SXSW, An Event Apart and Web Design World. He also runs the popular dConstruct conference, which takes place in Brighton every year. Andy has helped judge several international design awards and currently sits on the advisory board for .Net magazine. Andy wrote the best selling book, CSS Mastery and blogs at andybudd.com.

Never happier than when he's diving some remote tropical atoll, Andy is a qualified PADI dive instructor and retired shark wrangler.

" ["post_title"]=> string(42) "Andy Budd - Designing the experience curve" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(1074) "

A presentation given at at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

Andy Budd PortraitThese days people expect more from a website than a handy set of tools and a pretty interface — they want an experience. From the moment somebody enters your site they'll be judging you on everything from the way the site looks to the tone of your error messages. And they won't just be judging you against other sites. They will be judging you on every customer experience they have ever had, from the rude man at the train station to the lovely hotel clerk that checked them in on holiday. So in order to compete, we need to up our game and look at experiences both on and off-line.

In this session Andy Budd will look at the 9 key factors that go into designing the perfect customer experience. By taking examples from the world around us, Andy will discuss how we can turn utilitarian experiences into something wonderful.

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A presentation given at Web Directions User Experience, Melbourne Australia, May 16 2008.

Presentation slides

Session description

In our efforts to better understand the end users of the sites & applications we design, we generate a great deal of data. That data is useless to us until it has been analyzing and interpreted. This presentation looks at some of the methods & techniques we can use to make sense of user research data in a meaningful & rigorous way.

The presentation will look at some of the common types of quantitative data collected during user research, and the statistical analysis methods we can employ to make the most of our data-gathering efforts. The session covers practical examples such as task completion rates, time-to-completion, page view comparison, as well as some basic concepts in statistics.

About Steve Baty

Steve Baty PortraitFounder & Principal Consultant at Meld, Steve has over 13 years' experience in the design and delivery of e-business services. Steve is a well-known practitioner in the area of experience strategy and architecture, writing articles for industry publications and presenting at local conferences. During his career Steve has completed over 300 Web projects & thousands of smaller tasks.

Steve has, over the past four years, led user experience teams to develop online strategies and experience architectures for clients across a broad spread of industries including: tourism, travel, transport, consumer electronics, manufacturing, government, and the arts. These include projects for the Department of Environment, Water, Heritage & the Arts; an expert review for Maersk Line - the world's largest container shipping company; oneworld Alliance - the world's leading airline alliance; YHA Australia; and Fuji Xerox Australia.

Steve holds post-graduate degrees in electronic commerce (M.Ec) and business administration (MBA) from the Macquarie Graduate School of Management; and a bachelor's degree in Mathematics (Physical Mathematics & Applied Statistics) from the University of Technology, Sydney.

" ["post_title"]=> string(41) "Steve Baty - Analysing user research data" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(945) "

A presentation given at Web Directions User Experience, Melbourne Australia, May 16 2008.

Steve Baty PortraitIn our efforts to better understand the end users of the sites & applications we design, we generate a great deal of data. That data is useless to us until it has been analyzing and interpreted. This presentation looks at some of the methods & techniques we can use to make sense of user research data in a meaningful & rigorous way. The presentation will look at some of the common types of quantitative data collected during user research, and the statistical analysis methods we can employ to make the most of our data-gathering efforts. The session covers practical examples such as task completion rates, time-to-completion, page view comparison, as well as some basic concepts in statistics.

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A presentation given at Web Directions South, Sydney Australia, September 28 2007.

Presentation slides

Session description

Working in usability and user experience can give you some great insights into the product design process. Yet few organisations know how to take advantage of this information silo. As a user experience expert do you sometimes wish you could have more input into product ideas handed down from above? Ever wanted to have the ear of business strategists? Even be best friends with marketers and sales people?

Stephen Cox explores some of the exciting things that can happen when the disciplines of usability and user experience are allowed to seep out into the realms of strategic and tactical design innovation. He approaches the field of ethnographic design research in practical terms illustrating how News Digital Media has come to embrace the idea of extensive customer research, and the benefits that this has brought to different levels of the organisation.

You’ll see real world examples of what the team has achieved and learn how to connect some of the more esoteric and theoretical findings of research with tangible real world design solutions.

About Stephen Cox

http://www.intuity.com.au/wordpress/?page_id=6

Stephen Cox PortraitStephen is the Design Research Lead at News Digital Media (NDM) in Sydney. His job involves working with the business to help extend the work of the user experience team from the reactive day-to-day project work into the areas of strategy and innovation. The design research team utilises a range of techniques and theories from the social sciences to help capture and understand the motivations of real people. Working with the user experience team, business units and business strategists, the design research team helps create practical, effective and innovative design solutions.

" ["post_title"]=> string(58) "Stephen Cox - Building ethnography into the design process" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(1105) "

A presentation given at Web Directions South, Sydney Australia, September 28 2007.

Stephen Cox Portrait Working in usability and user experience can give you some great insights into the product design process. Yet few organisations know how to take advantage of this information silo. As a user experience expert do you sometimes wish you could have more input into product ideas handed down from above? Ever wanted to have the ear of business strategists? Even be best friends with marketers and sales people? Stephen Cox explores some of the exciting things that can happen when the disciplines of usability and user experience are allowed to seep out into the realms of strategic and tactical design innovation. He approaches the field of ethnographic design research in practical terms illustrating how News Digital Media has come to embrace the idea of extensive customer research, and the benefits that this has brought to different levels of the organisation.

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A presentation given at Web Directions South, Sydney Australia, September 28 2007.

Slidecast

Session description

Web Usability is far more complex than User Testing and Interaction Design alone. And while interface design is an important consideration, there’s more to a usable site than what’s on the surface.

We all know the importance of accessibility and web standards, so let’s take that knowledge one step further and into the realm of usability. In this session Lisa Herrod will redefine the common definition of usability by introducing a greater focus on accessibility and web standards. By taking a more holistic approach you will soon see why usability is more than skin deep.

About Lisa Herrod

http://scenariogirl.com/

Lisa Herrod PortraitLisa Herrod is the Principal Usability Consultant at Scenario Seven. The primary focus of her work is web usability, which she believes incorporates much more than just user testing. Drawing on a variety of disciplines, Lisa takes an holistic approach to web usability incorporating user research, accessibility, interaction design and web standards development.

Having started in the web during the last century, Lisa is occasionally caught making jokes about font tags, layout tables and shims. Nobody ever laughs.

" ["post_title"]=> string(44) "Lisa Herrod - Usability: more than skin deep" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(824) "

A presentation given at Web Directions South, Sydney Australia, September 28 2007.

Lisa Herrod PortraitWeb Usability is far more complex than User Testing and Interaction Design alone. And while interface design is an important consideration, there’s more to a usable site than what’s on the surface. We all know the importance of accessibility and web standards, so let’s take that knowledge one step further and into the realm of usability. In this session Lisa Herrod will redefine the common definition of usability by introducing a greater focus on accessibility and web standards. By taking a more holistic approach you will soon see why usability is more than skin deep.

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A presentation given at at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

Presentation slides

Session description

Everyone knows they should be doing it, but like software testing, it's one of those things we often don't get round to. In this presentation, Lisa Herrod looks at some sure fire user testing techniques that produce proven results, don't cost the earth, and are easy to implement. After this session you won't have any more excuses for not doing solid user testing of any site or application you develop ever again.

About Lisa Herrod

Lisa Herrod PortraitLisa Herrod is the Principal Usability Consultant at Scenario Seven. The primary focus of her work is web usability, which she believes incorporates much more than just user testing. Drawing on a variety of disciplines, Lisa takes an holistic approach to web usability incorporating user research, accessibility, interaction design and web standards development.

Having started in the web during the last century, Lisa is occasionally caught making jokes about font tags, layout tables and shims. Nobody ever laughs.

" ["post_title"]=> string(45) "Lisa Herrod - User testing for the rest of us" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(653) "

A presentation given at at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

Lisa Herrod PortraitEveryone knows they should be doing it, but like software testing, it's one of those things we often don't get round to. In this presentation, Lisa Herrod looks at some sure fire user testing techniques that produce proven results, don't cost the earth, and are easy to implement. After this session you won't have any more excuses for not doing solid user testing of any site or application you develop ever again.

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Presentations about usability

Lisa Herrod — User testing for the rest of us

A presentation given at at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

Lisa Herrod PortraitEveryone knows they should be doing it, but like software testing, it’s one of those things we often don’t get round to. In this presentation, Lisa Herrod looks at some sure fire user testing techniques that produce proven results, don’t cost the earth, and are easy to implement. After this session you won’t have any more excuses for not doing solid user testing of any site or application you develop ever again.

See the slides and hear the podcast »

Jackie Moyes — Converting research findings into business speak

A presentation given at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

Jackie Moyes PortraitGetting your company to adopt a user-​​centred design approach can be an uphill struggle. The first stage typically is to get them to agree to incorporate usability testing in to the development process, at a stage early enough to actually implement any design recommendations. The second stage is to convince them to do more ethnographic style research to understand the larger context of the task that the site is trying to support. The biggest challenge comes last – how to help the business owners make the mental leap between the in-​​depth findings from the research and the implications and opportunities it presents to your core business strategy and product roadmap.

This is the challenge that the User Experience team at News Digital Media have been addressing. In this presentation, Jackie will discuss this issue in more depth and present examples of ‘design tools’ the team have been experimenting with to try and bridge this gap and help the business develop more user-​​centric strategies.

See the slides and hear the podcast »

Andy Budd — Designing the experience curve

A presentation given at at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

Andy Budd PortraitThese days people expect more from a website than a handy set of tools and a pretty interface — they want an experience. From the moment somebody enters your site they’ll be judging you on everything from the way the site looks to the tone of your error messages. And they won’t just be judging you against other sites. They will be judging you on every customer experience they have ever had, from the rude man at the train station to the lovely hotel clerk that checked them in on holiday. So in order to compete, we need to up our game and look at experiences both on and off-​​line.

In this session Andy Budd will look at the 9 key factors that go into designing the perfect customer experience. By taking examples from the world around us, Andy will discuss how we can turn utilitarian experiences into something wonderful.

See the slides and hear the podcast »

Steve Baty — Analysing user research data

A presentation given at Web Directions User Experience, Melbourne Australia, May 16 2008.

Steve Baty PortraitIn our efforts to better understand the end users of the sites & applications we design, we generate a great deal of data. That data is useless to us until it has been analyzing and interpreted. This presentation looks at some of the methods & techniques we can use to make sense of user research data in a meaningful & rigorous way. The presentation will look at some of the common types of quantitative data collected during user research, and the statistical analysis methods we can employ to make the most of our data-​​gathering efforts. The session covers practical examples such as task completion rates, time-​​to-​​completion, page view comparison, as well as some basic concepts in statistics.

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Stephen Cox — Building ethnography into the design process

A presentation given at Web Directions South, Sydney Australia, September 28 2007.

Stephen Cox Portrait Working in usability and user experience can give you some great insights into the product design process. Yet few organisations know how to take advantage of this information silo. As a user experience expert do you sometimes wish you could have more input into product ideas handed down from above? Ever wanted to have the ear of business strategists? Even be best friends with marketers and sales people? Stephen Cox explores some of the exciting things that can happen when the disciplines of usability and user experience are allowed to seep out into the realms of strategic and tactical design innovation. He approaches the field of ethnographic design research in practical terms illustrating how News Digital Media has come to embrace the idea of extensive customer research, and the benefits that this has brought to different levels of the organisation.

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Lisa Herrod — Usability: more than skin deep

A presentation given at Web Directions South, Sydney Australia, September 28 2007.

Lisa Herrod PortraitWeb Usability is far more complex than User Testing and Interaction Design alone. And while interface design is an important consideration, there’s more to a usable site than what’s on the surface. We all know the importance of accessibility and web standards, so let’s take that knowledge one step further and into the realm of usability. In this session Lisa Herrod will redefine the common definition of usability by introducing a greater focus on accessibility and web standards. By taking a more holistic approach you will soon see why usability is more than skin deep.

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