Mathew Patterson - Delivering user experience to the inbox: designing for email
Catch this presentation live at Web Directions User Experience, Melbourne Town Hall, May 16 2008.
So you’ve designed a fantastic website for your client, tested in all the major browsers and everything looks great. Now they want to send an email newsletter to all their customers, using the new design.
No problem right? Just need to test in Outlook 07, and 06. Yahoo and Hotmail too, of course. Oh, and Gmail, Lotus Notes, AOL…Of course, the design may not work that well for an email anyway, and isn’t there some kind of anti-spam laws?
Like it or not, HTML email is here to stay and the responsibility for doing it right belongs to web designers. Learn how to plan, design and build an email newsletter that will provide a great user experience to the recipients, and great value to your clients.
Have you ever seen a web site so clear, logical, and exquisitely composed it made you stop in your tracks? Have you wondered how the designer achieved such a stunning and cohesive design?
Once seen as unsophisticated, childish and of low artistic value, comic-book art and culture has inspired artists and designers for generations and are now are often untapped resource for web design inspiration. In this session, designer and author of Transcending CSS, Andy Clarke will examine comic book layout, conventions and colour in the context of making inspirational designs for today’s web.