A Web Directions event Transform 2017 Australia's Digital Government Conference

Session Details

Jenny Hunter

It's not over when it's over

Jenny Hunter Head of Digital, BOM

Traditionally, and not only in government, when we've built it, we are done. We launch the site, ship the app, and then move onto the next piece of work. But in a world of digital products, what we ship is just version 1.0, and development is (ideally) ongoing.

But how do we convince our stakeholders that finished is only the beginning, that products need refinement, new features, and need to be living things?

Recently the BOM, long at the forefront of digital development in government, released a new App for iOS and Android (with over a million downloads). Despite this tremendous success, how did the BOM Digital team negotiate the expectation among stakeholders that even though the app had shipped, it needed ongoing investment in its development, especially with the deluge of feedback and feature requests they received from users.

In this presentation Jenny Hunter, Head of Digital at BOM, addresses the challenges they face moving key stakeholders to an agile and iterative product mindset, and techniques they are using to change thinking to being more evergreen when it comes to digital projects.

Jenny Hunter

As Head of Digital for the Bureau of Meteorology, Jenny is leading the charge to redevelop their digital services to ensure they are user-centred and insight-driven.

Responsible for a web service that has grown organically over 20 years and generates 1.5 billion unique page views a year, the focus is now to take that service into a mobile-friendly, user-centred world. Jenny's been instrumental in leading the Bureau into the Twittersphere, setting up video capability and most recently delivering the Bureau's first weather app.

She has a diverse background in marketing, communication and sustainability in a range of industries in the public and private sectors. She loves the convergence of strategy and service delivery and the challenge of working closely with stakeholders to achieve the best outcomes.

Don't miss your chance to see Jenny and other inspiring speakers at Transform.

Tickets start at $599, for an in-depth day with the world's leading Government digital service design experts.

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Australia's Digital Government Conference.

CanberraWorkshop March 29th Conference March 30th

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What is Transform?

Australia's Digital Government Conference

As user centric approaches to Government service delivery, pioneered by the UK Government Digital Service change how Governments worldwide meet their citizen's needs, Web Directions brings you experts from the GDS, Code For America, the US Digital Service and Australia's own Digital Transformation Office to address this vital issue.

Whether you're in Federal, State or Local Government, or work with Governments of any level to deliver services, Transform will keep you up to date with developments in Government service design and delivery.

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Praise for past Web Directions events

Phil Whitehouse
Web Directions is the must-attend event of the year for anyone serious about web development.

Phil Whitehouse,
Innovation Lead DigitasLBi

Ethan Marcotte
I’ve been admiring the Web Directions events for years, and was honored to be part… What a fantastic event!

Ethan Marcotte,
inventor "responsive Web design"

Dave Greiner
Out of any conference, Web Directions is far and away our favourite

Dave Greiner,
founder Campaign Monitor

our audience watches intently

About Us

Co-founded and now run by John Allsopp, Web Directions has for over a decade brought together leading developers, engineers, visual, IxD, UX and product designers, Art and Creative Directors, indeed everyone involved in producing web and digital products to learn from one another, and the World's leading experts across this vast field.

We spend our lives thinking about what comes next, keeping up with trends in technology, practices and processes, and filtering the hype, to make sure you don't miss trends that matter, and don't waste time on hype that doesn't.

We promise attending one of our events will leave you significantly better versed in the challenges you face day to day, and in solutions for addressing them.

In 2017, we'll be organising Respond in Sydney, Melbourne and Brisbane Transform in Canberra, Code in Sydney, Melbourne and Brisbane, and Direction in Sydney.

vignettes form our events, social, speakers and more. Includes Hannah Donovan skylarking.

John Allsopp

John Allsopp has been working on the Web for over 20 years. He's been responsible for innovative developer tools such as Style Master, X-Ray and many more. He's spoken at numerous conferences around the World and delivered dozens of workshops in that time as well.

His writing includes two books, including Developing With Web Standards and countless articles and tutorials in print and online publications.

His "A Dao of Web Design" published in 2000 is cited by Ethan Marcotte as a key influence in the development of Responsive Web Design, who's rightly acclaimed article in 2010 begins by quoting John in detail, and by Jeremy Keith as "a manifesto for anyone working on the Web".

Code of Conduct

For over a decade, we've worked hard to create inclusive, fun, inspring and safe events for the Web Industry.

As part of our commitment to these values, we've adopted a code of conduct for all involved: ourselves, our speakers, our partners and our audience.

If you have any concern or feedback, please don't hesitate to contact us.