A Web Directions event Transform 2016 Australia's Digital Government Conference

Workshop Details

Jared Spool

Deconstructing Delight

Dana Chisnell & Jared Spool

There’s a vast difference between designing an experience that doesn’t suck and one that drives engagement. We’re good at eliminating your users’ frustration -- we’ve been practicing for about 40 years. It’s easy to observe whether your customers are unhappy, and then just not do that. But users’ expectations are higher.

In this session, we’ll look at a nifty framework for thinking about and talking about three levels of happy design, based on research from behavioral economics, hedonics, positive psychology, the importance of adult play, and emotion in design. Through super fun, delightful interactive activities in this workshop, we’ll take apart the elements of pleasure, flow, and meaning.

You’ll learn simple approaches to:

  • exploring personality within designs
  • creating flow for users through taking things away
  • identifying the stories people want to tell about your design

For Canberra, the workshop on May 18th has been tailored to an audience with a Government digital service focus. A more general version of the workshop, applicable to any field or industry, in Sydney on Monday May 23rd.

Jared Spool

Jared M. Spool is the founder of User Interface Engineering and a co-founder of Center Centre.

If you’ve ever seen Jared speak about user experience design, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and experience design since 1978, before the term “usability” was ever associated with computers.

Dana Chisnell

Dana has deep experience in civic design, starting with research at NIST into the use of language in instructions on ballots (with Ginny Redish), and work on standards and testing for poll worker documentation for the Voluntary Voting System Guidelines (VVSG). She is also an expert in plain language and usability for older adults, including ground-breaking work at AARP that was the basis for several requirements in the Web Content Accessibility Guidelines (WCAG).

Don't miss this rare opportunity to learn from Dana and Jared.

Tickets start at $499 for conference attendees, $599 workshop only.

The workshop takes place in Canberra on May 18th. Jared will also be delivering a more general version of the workshop, applicable to any field or industry, in Sydney on Monday May 23rd.

Register Canberra Register Sydney

Australia's Digital Government Conference.

CanberraWorkshop May 18th Conference May 19th

SydneyWorkshop May 23rd

Register Now

What is Transform?

Australia's Digital Government Conference

As user centric approaches to Government service delivery, pioneered by the UK Government Digital Service change how Governments worldwide meet their citizen's needs, Web Directions brings you experts from the GDS, Code For America, the US Digital Service and Australia's own Digital Transformation Office to address this vital issue.

Whether you're in Federal, State or Local Government, or work with Governments of any level to deliver services, Transform will keep you up to date with developments in Government service design and delivery.

Register Now

Praise for past Web Directions events

Web Directions is the must-attend event of the year for anyone serious about web development.

Phil Whitehouse, General Manager, DT Sydney

I’ve been admiring the Web Directions events for years, and was honored to be part… What a fantastic event!

Ethan Marcotte, inventor of "responsive Web design"

Out of any conference, Web Directions is far and away our favourite

Dave Greiner, founder, Campaign Monitor

our audience watches intently

About Us

Co-founded and now run by John Allsopp, Web Directions has for over a decade brought together leading developers, engineers, visual, IxD, UX and product designers, Art and Creative Directors, indeed everyone involved in producing web and digital products to learn from one another, and the World's leading experts across this vast field.

We spend our lives thinking about what comes next, keeping up with trends in technology, practices and processes, and filtering the hype, to make sure you don't miss trends that matter, and don't waste time on hype that doesn't.

We promise attending one of our events will leave you significantly better versed in the challenges you face day to day, and in solutions for addressing them.

In 2016, we'll be organising Respond in Sydney and Melbourne, Transform in Canberra, Code in Sydney and Melbourne, and Direction in Sydney.

vignettes form our events, social, speakers and more. Includes Hannah Donovan skylarking.

John Allsopp

John Allsopp has been working on the Web for over 20 years. He's been responsible for innovative developer tools such as Style Master, X-Ray and many more. He's spoken at numerous conferences around the World and delivered dozens of workshops in that time as well.

His writing includes two books, including Developing With Web Standards and countless articles and tutorials in print and online publications.

His "A Dao of Web Design" published in 2000 is cited by Ethan Marcotte as a key influence in the development of Responsive Web Design, who's rightly acclaimed article in 2010 begins by quoting John in detail, and by Jeremy Keith as "a manifesto for anyone working on the Web".

Code of Conduct

For over a decade, we've worked hard to create inclusive, fun, inspring and safe events for the Web Industry.

As part of our commitment to these values, we've adopted a code of conduct for all involved: ourselves, our speakers, our partners and our audience.

If you have any concern or feedback, please don't hesitate to contact us.