The Future of Email Design
Yeah look, I can be irked by an HTML email as much as the next person, but step outside the rarefied atmosphere we all live and breathe for a moment and talk to some friends who work in just about any other sector and you’ll understand why they just aren’t going to disappear any time soon.
If you’re in the business of sending out newsletters, you’re probably already using HTML email, but stay in touch with the thoughts of the guys from Campaign Monitor , and in particular check out Mat Patterson’s excellent notes from his recent presentation at the Future of Web Design in New York. Campaign Monitor really have done an excellent job in helping people follow best practices in this area.
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Thanks for this post guys. We totally agree that a lot of HTML emails are really annoying and badly designed, and that’s why smart, standards based web designers need to get involved.
Anything we can do to improve the situation is well worth the time.
[…] I said just a few days back, HTML email is here to stay, but we can do our best to keep it clean. If you’re a designer who works on them, make sure […]