Reasons to attend

Let's face it, if you've not been to one of our events before, when we say "a conference for the Web Industry", your eyes are glazing over. You're thinking "nerdy guys who cut code". You're thinking "just another conference". Perfectly understandable, but in this case, completely wrong. So what is it?

Take the world's leading digital creatives, like long time Creative Director at Twitter Douglas Bowman (who it happens spoke at our very first ever conference 10 years ago–we're good at spotting trends), and the Design Director of the Obama for America Campaign, Scott Thomas. And industry redefining engineering talent, like Bill Scott, Senior Director for Business Engineering at PayPal worldwide.

Mix in an atmosphere decidedly unlike any you've experienced at a conference. Add parties, bespoke espresso and pour-over coffee, and all manner of experiences to engage, delight, and stimulate your creativity and conversation. And that barely begins to do justice to the event that is Web Directions.

Now you're thinking, "it sounds awesome, but I can't afford the time to take two days off no matter how good this might be". But the question really is, in such a fast moving industry as ours, can you afford not to?

Who Should Attend?

If you design, imagine, create or build digital products, web sites and applications, you owe it to yourself to attend.

Product Teams

  • VPs of Product
  • Product managers
  • Creative Directors
  • Web designers
  • Interaction designers
  • Digital creatives
  • Creative technologists
  • UX experts
  • UI designers
  • Content strategists

Engineering Teams

  • VPs of Engineering
  • Engineering managers
  • Technical Directors
  • Front-end engineers
  • Front-end developers
  • JavaScript developers
  • Web developers
  • App developers
  • CIOs
  • CTOs

700

Passionate Attendees

24

Transformational Speakers

2

Unforgettable Days

Speakers

Keynotes

Tobias Revell

Tobias Revell

Critical Designer and Futurist

«»

×

Keynote: Tobias Revell

Designed Conflict Territories 2

The ongoing project of the state's need to make the world legible resulted in dragnet surveillance and the ongoing legally-framed landgrab of network colonialism.

The network has become a vast, dark territory reflecting our own but at an abstract angle. Power is brief and fickle and flashes and bubbles as we learn to understand and love the monster we created and those who inhabit it. What potential for the future of this network is there and what are the pitfalls of our romance?

Tobias Revell is a critical designer and futurist whose work primarily concerns fields of technopolitics and networked society. He exhibits his projects and films and talks internationally as well as teaching design with the Royal College of Art's Design Interactions program and the London College of Communication's Interaction and Moving Image course. He's also a senior associate at futures-facing design studio Superflux. His latest work - The Monopoly of Legitimate Use - looks at near-future technical, political and legal exploits for individuals looking to migrate the network.

tobias_revell

Matt Webb

Matt Webb

Co-founder, IoT startup BERG

«»

×

Keynote: Matt Webb

Interconnected

Berg has been developing products and inventing the future since 2005. As a design consultancy, they built videophones with Google, had work in the New York Museum of Modern Art, and created Little Printer, the cute web-connected printer for the home. Now a tech startup, they are building a platform for connected products, and have used it to make everything from cuckoo clocks to washing machines.

Join Berg co-founder Matt Webb for a dive into design, interconnectedness, and the Internet of Things.

Matt Webb is co-founder of Berg, design studio turned Internet of Things tech startup. Berg provides cloud services for connected products, and created Little Printer, the cute web-connected printer, nominated for Designs of the Year in 2013. Matt is co-author of Mind Hacks and lives in London.

genmon

Genevieve Bell

Genevieve Bell

Director UX Research, Intel Labs

«»

×

Keynote: Genevieve Bell

Topic Coming Soon

Check back soon, when we'll be announcing the topic of Genevieve's presentation. But rest assured, it is going to be something amazing.

Genevieve Bell is an Intel Fellow and vice president of Intel Labs, as well as director of User Experience Research at Intel Corporation. She leads a team of social scientists, interaction designers, human factors engineers and computer scientists focused on people's needs and desires to help shape new Intel products and technologies.

In addition to her position at Intel, Bell is a highly regarded industry expert and frequent commentator on the intersection of culture and technology. She has been featured in publications such as Wired, Forbes, The Atlantic, Fast Company, the Wall Street Journal and the New York Times. She is also a sought-after public speaker and panelist at technology conferences worldwide for the insights she has gained from extensive international field work and research.

feraldata

Dan Hon

Dan Hon

Creative Director & Visionary

«»

×

Keynote: Dan Hon

An Internet for humans, too

40 years of Moore’s law has meant that computing and communications power has gotten cheaper, smaller and faster. It’s not new news to say that soon everything will have an IP address. And yet. All this excitement of an internet of things is against the background of a shift in the world, a change in the way that Silicon Valley and the rest of the world is building the new products that are changing our lives, in the way established businesses are operating, and in the way that governments interact with us. Some organizations are learning the hard way, others are making decisive moves. But all of this points to an inescapable fact: in the internet of things, humans are things too. And there’s a gap in empathy between these organisations and us, as audiences, citizens, consumers and people.

Designing an internet of things that’s for humans means understanding what the empathy gap is. It’s the gap in understanding between an organization and its audience. This session is the story of how, whilst a more connected world means more things, we should remember to design those things, products and services to understand us.

Dan Hon is a former creative director from the independent advertising agency Wieden+Kennedy, based in Portland, Oregon. He's worked as an interactive creative director on Nike, Kraft, Sony and Coca-Cola and most recently as a creative director on Facebook, bringing to life their first brand campaign.

A recovered lawyer, he helped Mind Candy build their first product, Perplex City, and co-founded Six to Start, an award-winning entertainment production company in 2007.

He has been blogging for a very long time and now writes a popular email newsletter. He doesn’t play World of Warcraft anymore.

hondanhon

Product, Experience, Design Stream

Jonathon Colman

Jonathon Colman

Content Strategist, Facebook

«»

×

Product Stream: Jonathon Colman

Building better products with content strategy

Web sites, blogs, and social presences often aren't enough to keep your audience engaged. We've entered the age of apps, where content is a product in and of itself. But how do you take the next step to build useful products with great content? This is a job for content strategy.

Key Takeaways

  • think beyond your web site to build content-first products and apps
  • learn about tools and techniques for integrating content strategy at every stage of the product design process
  • see and review examples of content products developed at Facebook

For nearly 20 years, Jonathon Colman has helped people build, find, and use the best stuff on the Web. As a member of the Content Strategy team at Facebook, he helps make Facebook better, easier to use, and more delightful for over 1 billion people around the world... including people just like you.

Previously, Jonathon led a team to win two Webby Awards at The Nature Conservancy, pioneered agile marketing at REI, and served as a Peace Corps Volunteer in West Africa.

jcolman

Jonny Mack

Jonny Mack

Product Designer, Google

«»

×

Product Stream: Jonny Mack

Building trust

Great work is rarely the result of a single person. It often takes the combined efforts of many to create great products and services. At the heart of these efforts is trust. Trust is the unifying force that facilitates execution at speed. It is the glue that binds a team together, and is critical to maximizing efficiency and impact amongst your peers. Learn how to create trust in yourself, amongst your team members, and with your users.

Jonny Mack is a Seattle-based designer currently working on the Android operating system at Google. In addition to his work on Android he lead the product design for Google's Cloud Platform, co-founded Shove; a hosted push service based on the HTML5 WebSocket API, and was the interaction design lead for Hewlett-Packard’s iOS and Android mobile printing applications.

Prior to his work in interaction design, Jonny apprenticed for Shepard Fairey at Blk/Mrkt in San Diego and Studio Number One in Los Angeles, before embarking on a freelance career in graphic design and front-end web development. Some of his clients include TBWA\Media Arts Lab (Apple), MTV Networks, and Capitol Records.

jnymck

Younghee Jung

Younghee Jung

Ethnographic Research, Nokia

«»

×

Product Stream: Younghee Jung

Open for open questions

Many design and usability research methods cater for delving into a focused topic: You set a goal, establish hypotheses, gather data and gain insight to help create the proof, story, a view point, strategy, or whatever you are looking for – within the given budget and time. However, there can be situations where your research may focus too much on individual ‘trees’ that it cannot provide much information about the ‘forest’. For instance, what if you have perfect usability test data to prove the effectiveness of your design, but your client may be more interested to know what types of people would buy the product (and get disappointed to hear that you don’t know)? What if your polite research participants never want to talk with you about negative things about your design? This talk will share a few anecdotes exemplifying the importance of factoring in the space when exploring broader viewpoints to the user research questions, through informal social encounters, serendipitous interactions, and activities that are designed for cross-examining their results.

Younghee Jung is currently leading Nokia’s corporate research team, focusing on enablers of social development through mobile technology

Younghee Jung is an explorer of culture and wisdom of everyday living, with a particular interest in reflecting her learnings on how manmade objects or systems influence behaviours and human interactions. Previously a nomadic worker in Seoul, Pittsburgh, New York, Redwood City, Helsinki, Tokyo, London, and Bangalore, she is trying out a temporary settlement in London since 2013. An interaction designer by education, her work has largely centred on developing insights, prototypes, and exploratory concept sketches. She enjoys finding new ways of understanding and learning from people, beyond the conventional methodologies taught in textbooks. Her latest job title is head dreamer for Nokia’s product marketing team, to provide ideas, inspiration and strategy for new mobile products tailored for developing markets.

jabberer

Scott Thomas

Scott Thomas

Founder, The Noun Project

«»

×

Product Stream: Scott Thomas

Building the World's Visual Language

Our world is moving from a text to visual-based medium and is also becoming global, transcending languages. Hear why the web needs a global visual language that everyone can understand.

Scott Thomas, a.k.a SimpleScott, is a designer, technologist and founder of the Noun Project, a platform devoted to creating the world's visual language. Before creating a resource for universal communication, Scott collaborated on a wide array of projects for various brands, organizations, and agencies around the globe, including Obama for America, the White House, Fast Company, Apple, IBM, HP, Nike, Patagonia, Levis, the Alliance for Climate Protection, and Craigslist. His work has been featured in Wired, Print Magazine, The Atlantic, and The New York Times. In his free time, Scott strokes his beard and stares off into the distance, deep in thought about how to improve the world through design and technology.

simplescott

«»

×

Product Stream: Douglas Bowman

Topic Coming Soon

Come back soon to hear what Douglas will be covering, with his track record and history in the industry, we promise you it will be well worth hearing.

Douglas Bowman is an influential designer whose creations and strong convictions have pushed him to the forefront of modern web design. Bowman left a long career at Wired in 2002 to focus on Stopdesign, a small consulting firm he founded in San Francisco. Under Stopdesign, he designed sites and applications for Google, Capgemini, Blogger, Cathay Pacific Airways, Adaptive Path, and Mighty Goods.

In 2006, he put work for Stopdesign on hold to join Google as Visual Design Lead. In 2009, Bowman left Google to join Twitter as its Creative Director, where he leads the Design and Design Research teams, and is helping change the world, one hundred and forty characters (or less) at a time.

stop

Douglas Bowman

Douglas Bowman

Creative Director [2009—2014], Twitter
Tom Armitage

Tom Armitage

Freelance Technologist

«»

×

Product Stream: Tom Armitage

What Things Are

If we're going to talk about an Internet of Things, we should probably talk about what we mean when we say "thing"

So often, when we talk about the "internet of things" it brings to mind images of consumer white goods with an Ethernet sockets or Wifi antennas. Thermostats; weighing scales; the apocryphal Internet Fridge. But that's a narrow way of thinking that's perhaps unhelpful: whatever you may think of the term, an "Internet of Things" should embrace the diversity of Thingness.

So what happens when you think about the diversity of things that might be on the internet, and how they might behave? What about Things that people don't necessarily own, but borrow, share, or inhabit? Through projects that connected bikes, bridges, and a whole city to the network, let's think about What Things Are—and what they might be.

Tom Armitage is a freelance technologist, designer and writer living and working in London.He makes systems, tools, toys, and art out of hardware, software, and the network. Tom has worked on everything from a large-scale website to aggregate and visualise UK schools data to giant, multi-part games that span a Parisian art gallery; from bridges that talk on Twitter and cities that speak over SMS to laser-cut sculptures of actors’ movement. He has spoken at conferences around the world (including ETech, Reboot, LIFT, Webdagene, Develop and Solid) on design, technology, and games.

tom_armitage

Jessica Hische

Jessica Hische

Letterer, Illustrator, Type Designer

«»

×

Product Stream: Jessica Hische

My Illustrious Ascent Toward "Less Exciting" Work

Designers try desperately to make work that’s impactful—to create work that will leave people breathless and hungry for more. Young designers in particular are endlessly trying to impress, their designs scream “DESIGN!”, their type choices are bold, their color palettes are disruptive. Many designers carry this momentum throughout there careers, but there are a few that begin to see differently.

Instead of focusing on the flash, they hone in on the details, noticing things that others can barely perceive. Does this make their work better? Does it make it boring? Jessica will guide you through her own work and show you what happens when the small and imperceptible becomes even more exciting than the big bright and flashy.

Jessica Hische is a letterer and illustrator best known for her personal projects Daily Drop Cap and the Should I Work for Free? flowchart as well as her work for clients like Wes Anderson, Penguin Books, and Google. She’s been named one of Print Magazine’s New Visual Artists, an ADC Young Gun, and one of Forbes 30 under 30 in Art and Design two years in a row. She is currently serving on the Type Directors Club board of directors, has traveled the world speaking about lettering and illustration, and has probably consumed enough coffee to power a small nation.

jessicahische

Erin Moore

Senior UX Designer, Twitter

«»

×

Product Stream: Erin Moore

Achievable Futures

The world is moving a lot faster than it used to. Now, perhaps more than ever, time is of the essence. For some, our ability to find time has become more valuable than our desire to make money. While we have built efficient tools and objective systems to manage time, the ways we experience time remain highly personal. Drawing on her experiences as an artist, designer, urban dweller, and traveler, Erin will explore how the products we design can be more intentional about taking care of what is now our most valuable asset.

Erin Moore is a Senior UX Designer at Twitter. She’s fascinated by the ways people interact with their environments and how storytelling can empower us to generate new ideas. She is a professional people watcher and believes that designing products that have meaningful effects on people’s lives has a lot to do with looking up and paying attention.

@emoore

Engineering, Code, Developer Stream

Jake Archibald

Jake Archibald

Developer Advocate, Google

«»

×

Engineering Stream: Jake Archibald

'Appy times with Service Workers

The web had a bit of a false start when it came to working "Offline", but now it's back with reinforcements! We'll look at ServiceWorker, the new standard in controlling caching, network requests & background synchronisation. Also, I won't make any puns about Promises, and that's a… urm… guarantee.

Jake works in Google Chrome's developer relations team, working on specs, implementations, and ensuring developers have tools to make their jobs less painful. He's a big fan of time-to-render optimisations, offline-first, progressive enhancement, and all of that responsive stuff.

jaffathecake

Jeremiah Lee

Jeremiah Lee

Lead API Engineer, Fitbit

«»

×

Engineering Stream: Jeremiah Lee

Elements of API Excellence

APIs are now everywhere and interoperability is assumed to be a standard feature of many products. However, the promise of interconnectedness cannot be fulfilled by ubiquity of connectivity alone. Nor is a great API design enough to be successful. APIs are not about exposing data, but exposing capabilities. They're not about connecting machines, but connecting people.

This session will focus on evaluating the maturity of APIs as a consumer and increasing your value as a provider. I will share my experience researching developers' needs from their first impressions through to their successful integrations.

Jeremiah Lee claims that UX is empathy as an applied science and that APIs are the new division of labour. With his pioneering work in both user experience design and software engineering, he has promoted the idea of developer experience through UX Magazine, SXSW Interactive, and O'Reilly Fluent Conference. He's currently helping to make the world a healthier, happier place as the lead API engineer at Fitbit.

JeremiahLee

Sarah Mei

Sarah Mei

Founder, The Ministry of Velocity

«»

×

Engineering Stream: Sarah Mei

Unpacking Technical Decisions

Every day, we make hundreds of small technical decisions: what’s the best way to implement this? Where should this function live? Is this library worth using? Occasionally, we make a larger decision: would a different framework make us more productive? Should we rewrite the whole thing in C?

No matter what scale we’re talking about, our decision making leans heavily on past experience, our community, and usually a search engine. But beyond that, the process is mostly opaque. Two programmers, given the same data, often make different decisions. We all want to be the one who’s usually right, but…how do we get there?

Let’s unpack our technical decision-making process, and see what we can learn about getting better at programming. Is mastery really something you just have to wait for? Can you accelerate it? And just what does “productivity” mean, anyway? We’ll take a tour of the science and figure out how we can apply it to the decisions we make every day.

Sarah Mei has been a software developer for fifteen years and a Ruby/JavaScript developer for seven. A founder of RailsBridge, an initiative to bring more diversity to the Ruby community, she’s a recent Pivotal Labs alum and is now running The Ministry of Velocity, a small software consultancy. She lives in San Francisco near the beach, where it is never warm enough to go swimming.

sarahmei

Julio Cesar Ody

Julio Cesar Ody

Software Developer/Designer

«»

×

Engineering Stream: Julio Cesar Ody

The Loaded JavaScript

As our JavaScript becomes less monolithic, we're loading more and more small pieces of code, with all kinds of subtle interdependencies. There's all manner of module systems, script loaders, patterns and practices, to manage loading our JavaScript, not to mention the increasingly widely supported defer and async attributes of the script element. But what's really the best way to load your JavaScript to ensure all dependencies are met, with minimal impact on performance? Let Julio give you his as always considered opinion.

A software developer / designer / wannabe writer, with strong opinions and a gentle heart, Julio is mostly busy with browser applications of all dimensions, and always happy to share a few good ideas he has on this with others.

julio_ody

Special Guest

Engineering Guru

«»

×

Engineering Stream: Special Guest

Topic Coming Soon

Who will it be? what will they have to say?

Coming Soon

tba

Katie Miller

Katie Miller

Developer Advocate, Red Hat

«»

×

Engineering Stream: Katie Miller

Welcome to the Fold

Reduce, accumulate, compress or fold -- whatever you call it, this higher-order-function family is a set of power tools every programmer should have in their arsenal. However, it can take some time and effort to master them. This presentation will step you through what you need to know to use fold effectively as a JavaScript programmer, and shed some light on how it shines in other contexts.

Katie Miller is a polyglot programmer with a penchant for Haskell. Katie co-founded the Lambda Ladies group for women in functional programming and co-organises the Brisbane Functional Programming Group. The former newspaper journalist works as an OpenShift Developer Advocate at Red Hat and co-authored the O'Reilly book Getting Started with OpenShift. Katie is passionate about coding, open source, software quality, languages of all kinds, and encouraging more girls and women to pursue careers in technology.

codemiller

Bill Scott

Bill Scott

Sr. Director of Business Engineering, PayPal

«»

×

Engineering Stream: Bill Scott

Lean Engineering: how to make engineering a full lean UX partner

In 1999, PayPal's name was synonymous with innovation. In fact, the so called PayPal Mafia (original founders) went on to establish Tesla, SpaceX, YouTube, Skype and other startups. They also provided the early investments of many of the most innovative companies on the internet today. But over time that innovation slowed to a crawl.

In 2011 a number of things begin to come together for PayPal that started its journey back to innovation. This is the story of that reboot and how engineering has played a key role in partnering directly with product and design to move from a culture of products having a long shelf life, to one of rapid experimentation.

In this talk, Bill will outline the principles of Lean Engineering; principles for engineering that enable learning. Drawing from his experience leading User Interface Engineering at both Netflix & PayPal, Bill will walk you through the key principles your engineering team will need to adopt to be that enabler for product and design in your organization. This talk will not just inspire you, but it will also give you some hard earned advice on making this a reality in your organization.

Bill Scott is the Sr. Director of Business Engineering at PayPal where he leads the engineering organization responsible for Retail, Merchant and Payment Engineering. Prior to that he was the head of UI Engineering at PayPal and Netflix. In a past life he co-created and designed one of the first successful Macintosh games, GATO, in 1985; built & designed wargaming systems for NATO; led user experience teams at Sabre & Meebo; co-wrote one of the first Ajax/JavaScript frameworks, OpenRico; and published the design pattern library at Yahoo! Bill is also a frequent speaker at conferences & workshops worldwide as well as the co-author of the O'Reilly book Designing Web Interfaces.

billwscott

Emily Nakashima

Emily Nakashima

full-Stack Generalist, Github

«»

×

Engineering Stream: Emily Nakashima

The Operable Front End

Operations engineers sometimes use the term "operability" when they talk about the ingredients for fast, stable, maintainable applications. While operability is usually discussed in the context of back-end systems, there's no reason instrumentation and observability should stop at the app server. This talk will take a broad look at what operability can mean in the context of the browser, and it'll lay out the metrics and tools that are needed to have operable front end code. We'll also look at some production situations where good client-side instrumentation uncovered an unexpected facet of performance, security, or user behavior. Finally, we'll dig into how to employ all of these metrics and techniques in service of a faster, more responsive end user experience.

Emily Nakashima is a JS developer and full-stack generalist who loves design, performance, testing, and metrics. She speaks at conferences, meetups, bars, restaurants and parking lots on the topics of web perf, front-end ops, development automation and client-side architectures, and she volunteers for RailsBridge, an organization that offers free programming workshops for underrepresented groups in tech. She's a developer at GitHub, working primarily on JavaScript, performance and front-end monitoring.

eanakashima

Sarah Maddox

Sarah Maddox

Technical Writer, Google

«»

×

Engineering Stream: Sarah Maddox

Bit rot in the documentation

How to identify, fix, and prevent document decay.

The very mention of bit rot will strike terror into an engineer’s heart. Unused programs or features will often stop working after sufficient time has passed, even if ‘nothing has changed’. (From the hacker’s Jargon File.) Bit rot affects documentation too. Whether the cause be a changing environment, human error, or the infamous cosmic rays, we need to root out that rot.

But who has time to read and test the documentation on a regular basis? That’s the least efficient and most error-prone way of detecting doc decay.

Join me to explore the ways in which documentation can degenerate over time. We’ll look at innovative techniques for finding and fixing errors. Together we will ward off those cosmic rays!

Sarah Maddox is a technical writer at Google in Sydney. With fifteen years' experience in technical communication and ten as a software developer, she’s a dab hand at making words and code play nicely together. She has a strong belief that chocolate solves many a tech comm problem.

sarahmaddox

Mark Dalgleish

Mark Dalgleish

Senior UI Developer, SEEK

«»

×

Engineering Stream: Mark Dalgleish

Observing the Future

Tracking data changes and presenting them to the user is a fundamental part of any web application. In the past, this behaviour has largely been achieved with custom model types or dirty state checking. With Object.observe, JavaScript now offers us a much simpler alternative for tracking model changes over time. In this talk we'll examine how this new language feature works, and how it can vastly improve the way we handle data in our applications.

Mark Dalgleish is a senior UI developer at SEEK and the lead organiser of MelbJS. He’s obsessed with everything web and loves using JavaScript, CSS and HTML to create rich experiences that resonate with end users. In his spare time, he loves experimenting with the latest web technologies, sharing projects online and helping others learn progressive web development techniques.

markdalgleish

Hadi Michael wearing Google Glass

Hadi Michael

Software Engineer, Deloitte Digital

«»

×

Engineering Stream: Hadi Michael

Architecting the rise of connected devices

More and more of our everyday devices are finding their way onto the Internet. With the rising number of connected devices, is your technology stack and infrastructure ready? Have you considered how developers will access your APIs securely? Will the next popular wearable device, consume your web-service effectively?

In this session, we’ll explore the technology considerations from a front-end/app development perspective. We’ll also discuss the broader ‘Internet of Things’ movement and the impact it is having on IT architectures and API design.

Hadi is a digital adviser and software engineer, with an interest in using JavaScript for unusual things such as mathematical modelling and computer vision. He is part of the Mobile and Connected Devices team at Deloitte Digital, and his professional expertise includes areas of wearable computing, mobility, contextual computing, sensing, and artificial perception.

hadi_michael

Secret Squirrel

Coding Visionary

«»

×

Engineering Stream: Secret Squirrel

Topic Coming Soon

Who will it be? What will they have to say?

They are awesome, trust us

TBA

Wednesday October 29

Thursday October 30

Friday October 31

Breakfast with the Stars

7.30am—8.30am

We're resurrecting an old favourite, from earlier conferences, an intimate breakfast shared with some of the speakers to start day 2.

(Platinum Experience only)

Conference Sessions

9.00am—5.30pm

Both days of the conference begin with an extraordinary keynote.

You then can move between the Product and Engineering Streams as takes your fancy.

Then each day officially closes with a keynote to give you something interesting to talk about at the party!

Conference Sessions

9.00am—5.30pm

Three fully catered breaks, with healthy, scrumptious treats, world class espresso, cold drip and pour-over coffee, and hallway conversations with all manner of interesting, talented people, like you.

You won't want it to end!

On the Couch with Matt Webb

6.00pm—8.00pm

An evening of connecting the night before the conference, featuring a conversation-style interview with our opening keynote, Matt Webb.

(Platinum & Gold Experience only)

Happy Hour (and a half)

5.30pm—7.00pm

Wrap up day one, discuss the amazing presentations, and connect with fellow attendees and speakers, over a drink and a bite to eat.

Closing night party

5.30pm—late

You may not want to go straight back to real life, so kick back, relax, and share the highlights of what we know will have been an amazing couple of days. We'll provide a drink, a bite to eat, and a fantastic atmosphere, just bring yourself!

Exclusive Platinum & Gold bonuses

On the couch with Matt Webb

Wednesday October 29

Warm up for Web Directions in style with an intimate evening featuring our opening keynote Matt Webb interviewed 'on the couch'. Share a drink, a chat and a bite with fellow attendees and speakers, and listen to what one of the world's leading designers of smart things has to say about what comes next.

Available only to those who choose a Gold or Platinum experience.

a bowl of fruitloops

Breakfast with the Stars

Friday October 31

This year we're resurrecting a feature of earlier conferences, the speaker breakfast. Start day two with a scrumptious healthy (there won’t actually be any fruit loops :) breakfast, shared with conference speakers.

The perfect chance to further your connection, and available only to the Platinum experience.

Venue

Seymour Centre

Welcome to our new home

For the first time, in 2014 Web Directions will be at The Seymour Centre, in the heart of the exciting and vibrant Chippendale Creative Precinct. It's a sort of homecoming for Web Directions too, but you'll only find out why if you attend!

  • The Seymour Centre
  • CNR Cleveland St & City Rd
  • Chippendale NSW

Stay somewhere cool

There are of course hotels you can stay a short walk from the Seymour Centre, but why not see what's available on AirBNB? Right now you could nab a whole house a few minutes walk away for less than $150 a night. Did someone say roadtrip?

Here's a map to get a sense of the area, its nightlife, cafes and hotels.

Pricing

Team Pass

Sending a team of 5 or more to Web Directions is now even better. For the price of a classic ticket per team member, you get so much more. Check out our one pager for the details.

Convince the Boss

Need to make the best possible case to attend Web Directions? Simply download and email (or print out) our one pager.

Platinum Experience

Extremely Limited—40 Only

Gold Experience

Highly Sought After–70 only

Silver Experience

Places Limited

Classic Experience

Will sell out

  • $1999 (now selling)
  • $2299 (second round)
  • $2499 (final few)
Register Now, Pay Later!
  • $1499 (now selling)
  • $1599 (second round)
  • $1699 (final few)
Register Now, Pay Later!
  • $1299 (now selling)
  • $1399 (second round)
  • $1499 (final few)
Register Now, Pay Later!
  • $999 (now selling)
  • $1099 (second round)
  • $1199 (final few)
Register Now, Pay Later!

Designed For

The most engaged leaders in our industry

Designed For

Senior creative, engineering, and strategic decision makers

Designed For

Passionate industry professionals

Designed For

Those looking to make their budget work as hard as possible

In Person

  • Conference attendance
  • Healthy, scrumptious lunch and breaks
  • Officially Sydney's best coffee
  • Opening night “Happy Hour”
  • Closing night party
  • Priority registration
  • Priority coffee and catering pickup

In Person

  • Conference attendance
  • Sensational catering
  • Officially Sydney's best coffee
  • Opening night “Happy Hour”
  • Closing night party
  • Priority registration
  • Priority catering pickup

In Person

  • Conference attendance
  • Sensational catering
  • Officially Sydney's best coffee
  • Opening night “Happy Hour”
  • Closing night party
  • Priority registration

In Person

  • Conference attendance
  • Sensational catering
  • Officially Sydney's best coffee
  • Opening night “Happy Hour”
  • Closing night party

Platinum Exclusives

  • On the couch with Matt Webb
  • Intimate speaker breakfast
  • Personal introduction to a speaker of your choice
  • Free undercover parking metres away

Gold Exclusives

  • On the couch with Matt Webb

Take Away

  • Exquisite hand stitched, Australian made leather tablet satchel
  • 12 months of Offscreen magazine
  • Awesome 12 months coffee supply
  • Complete Five Simple Steps paperback library
  • A Book Apart Complete paperback library

To Take Away

  • Beautiful hand stitched, wax coated tablet satchel
  • 6 months of Offscreen
  • 6 months of awesome coffee
  • All Five Simple Steps eBooks
  • A Book Apart eBook Library

To Take Away

  • Stylish, Australian made, recycled vinyl tablet satchel
  • Select A Book Apart paperback

Conference Videos

  • All past conference videos on hard disk
  • All past conference videos (company license)
  • 2014 conference videos (company license)

Conference Videos

  • All past videos on USB Stick
  • All past videos (team license)
  • 2014 Conference (team license)

Conference Videos

  • All past videos (personal license)

Conference Videos

    2014 conference videos (personal license)

Your Investment

Register today, lock in the lowest price, and pay us later

  • $1999 (now selling)
  • $2299 (second round)
  • $2499 (last chance)

Your Investment

Register today today, lock in the lowest price, and pay us later

  • $1499 (now selling)
  • $1599 (second round)
  • $1699 (last chance)

Your Investment

Register today, lock in the lowest price, and pay us later

  • $1299 (now selling)
  • $1399 (second round)
  • $1499 (last chance)

Your Investment

Register today, lock in the lowest price, and pay us later

  • $999 (now selling)
  • $1099 (second round)
  • $1199 (last chance)
Register Now, Pay Later! Register Now, Pay Later! Register Now, Pay Later! Register Now, Pay Later!

Classic Experience

Will sell out

Designed For

Those looking to make their budget work as hard as possible

Your Investment

  • $999

More

In Person

  • Conference attendance
  • Sensational catering
  • Officially Sydney's best coffee
  • Opening night “Happy Hour”
  • Closing night party

Conference Videos

    2014 conference videos (personal license)

Silver Experience

Places Limited

Designed For

Passionate industry professionals

Your Investment

  • $1299

More

In Person

  • Conference attendance
  • Sensational catering
  • Officially Sydney's best coffee
  • Opening night “Happy Hour”
  • Closing night party
  • Priority registration

To Take Away

  • Stylish, Australian made, recycled vinyl tablet satchel
  • Select A Book Apart paperback

Conference videos

  • All past videos (personal license)

Gold Experience

Highly Sought After–70 only

Designed For

Senior creative, engineering, and strategic decision makers

Your Investment

  • $1499

More

In Person

  • Conference attendance
  • Sensational catering
  • Officially Sydney's best coffee
  • Opening night “Happy Hour”
  • Closing night party
  • Priority registration
  • Priority catering pickup

Gold Exclusives

  • On the couch with Matt Webb

To Take Away

  • Beautiful hand stitched, wax coated tablet satchel
  • 6 months of Offscreen
  • 6 months of awesome coffee
  • All Five Simple Steps eBooks
  • A Book Apart eBook Library

Conference Videos

  • All past videos on USB Stick
  • All past videos (team license)
  • 2014 Conference (team license)

Platinum Experience

Extremely Limited—40 Only

Designed For

The most engaged leaders in our industry

Your Investment

  • $1999

More

In Person

  • Conference attendance
  • Healthy, scrumptious lunch and breaks
  • Officially Sydney's best coffee
  • Opening night “Happy Hour”
  • Closing night party
  • Priority registration
  • Priority coffee and catering pickup

Platinum Exclusives

  • On the couch with Matt Webb
  • Intimate speaker breakfast
  • Personal introduction to a speaker of your choice
  • Free undercover parking metres away

Take Away

  • Exquisite hand stitched, Australian made leather tablet satchel
  • 12 months of Offscreen magazine
  • Awesome 12 months coffee supply
  • Complete Five Simple Steps paperback library
  • A Book Apart Complete paperback library

Conference Videos

  • All past conference videos on hard disk
  • All past conference videos (company license)
  • 2014 conference videos (company license)

Register Now, Pay Later!

Not quite ready to commit?

Never fear. Just jump on our once-a-week mailing list of hand picked design, engineering, and other top quality reading, delivered to your inbox in time for the weekend.

The price of anything is the amount of life you exchange for it

Henry David Thoreau

We know you are busy

Creating and managing a great team, exploring the creative limits of today's technology, and tomorrow's. We know your life is full to the brim with meetings you can't miss.

So why trust us with your most precious commodity, time?

We're all focused on ROI. But what we'll deliver is ROT (return on your time). We'll help you save time avoiding rabbit holes of hype that doesn't match reality. We'll help you invest your time wisely in the technologies, ideas and projects that will deliver for your company, clients and partners.

Web Directions South is the must-attend event of the year for anyone serious about web development.

Phil Whitehouse, General Manager, DT Sydney

I’ve been admiring the Web Directions events for years, and was honored to be part… What a fantastic event!

Ethan Marcotte, inventor of "responsive Web design"

Media Partners

awia

Community Partners

awia be-responsive brisbane-web-design ignite-sydney melb-nodejs melbourne-geek-night melbourne-mobile momo-melbourne brisbane-content momo-sydney perth-js rails-melb railsgirls-logo ruby-australia-logo SydCSS-logo SydJS-logo melbjs iot-sydney geek-girls