Cheryl Gledhill & Scott Gledhill – Beyond SEO
Search engine optimisation (SEO) is a unique mix of marketing, usability and technology which can often cause confusion on how it is implemented across different organisations. An important part of your SEO strategy is getting the most out of your SEO dollars. This session will explain what your developers, designers, producers, content authors and marketers should all know about SEO to ensure you’re getting the maximum return on your SEO.
There can be a feeling in the web development community that “SEO is evil” – Scott Gledhill cuts through the hype to focus on how developing accessible, standards compliant websites is the first step in creating search engine friendly websites – and also talks about what is being done in the industry to make websites more findable, sometimes at the cost of making them less usable.