Web Directions Conferences for web and digital professionals

Product ’19 session: The Experience is the Product–Peter Merholz

As we countdown to Product ’19, our two day conference on all things product, we’re highlighting great sessions you can expect there.

If you like what you see, then why no get along? It’s in Melbourne on August 1 and 2. With a carefully curated program that addresses the full product lifecycle, Product is Australia’s only 2-day conference for product professionals.

Peter Merholz
Design executive
Kaiser Permanente

The Experience is the Product

We work and live in an extraordinary age of connectedness. The products that we create communicate experiences that form the basis of our relationship to them, and ultimately to their success. As we move toward more agile processes, with an emphasis on shipping products to market, how do we structure teams to practice in a connected, software-and-services age?

Peter will address the shortcomings of typical product management, the opportunity that experience-driven thinking provides, and new organizational structures to support products that focus on the experience. He’ll also share stories of experience-driven success.



We make events for the professionals shaping Australia's digital future

Learn more about us

[Web Directions] is a delicious mix of things educational, social and mind-blowing. It’s time out from the hurly-burly to step back, get some perspective, and develop new ways forward, fortified with a whole lot of new stuff in your head.

Chris Stephens Technology Director, Mozo

Join us in 2019:

  • Web Directions Design 2019

    Australia's product design conference with the world's leading expert

    Melbourne April 11 & 12 2019

    Details
  • Web Directions Code 2019

    Australia's conference for JavaScript and Front End Engineers

    Melbourne June 20 & 21 2019

    Details
  • Web Directions Product 2019

    Australia's conference for Product professionals

    Melbourne August 1 & 2 2019

    Details
  • Web Directions Summit 2019

    Our legendary event. Three big tracks,–Product, Design and Developer focused.

    Sydney November 2019

    Details