Web Directions Conferences for web and digital professionals

Product://remote Session Spotlight: Moving fast and NOT break things: Experimenting in zero failure environments by Tom Alterman

In the leadup to Product://remote we’re putting the spotlight on the 2 dozen fantastic sessions we have lined up for attendees.

Moving fast and NOT break things: Experimenting in zero failure environments

By Tom Alterman

Building new products is incredibly hard, especially if you want to do so quickly with few resources. All the great lean approaches developed over the past few years rely on fast experimentation and learning from failures.

This is great in consumer products but how can we do this in Enterprise SaaS where we’re often working on mission critical solutions that can never be allowed to fail? What if you’re building tools for industries where people’s lives are at risk if your product doesn’t work correctly the first time?

This was the exact challenge we faced at PlanGrid when looking to launch a brand new product for managing construction projects. Come hear how we got a very small cross-functional team to explore, build and start earning multi-million dollars in revenue in a matter of months.

About Tom Alterman

Tom is passionate about using technology to solve the hard problems in the world for the people who need it most. He’s currently helping to digitize the Construction industry.

He’s spent the last 10 years leading teams to design and build great products with strong customer empathy, lean development processes and clear business impact.

See two dozen world-leading experts on all product design, management and ownership at Product://Remote November 2020

Product://Remote takes place across the month of November (and just a bit of December), and features two dozen world-leading experts on all things product designing management at an amazing price, just $195 before October 16th.

Learn more and register now

Conveniently timed for attendees from the North American West Coast, right across the pacific to Hong Kong and Singapore, Japan and beyond connect–with your peers at Code.

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Thanks for an amazing few days Web Directions. So many great themes of empathy, inclusion, collaboration, business impact through design, and keeping our future deeply human.

Laura van Doore Head of Product Design, Fathom

Join us in 2019:

  • Web Directions Code://remote 2020

    A global remote-only conference for JavaScript Developers and Front End Engineers.

    Exclusively Online September 2020

  • Web Directions Product://Remote Design & Management 2020

    A global remote-only conference–product design and product management.

    Exclusively Online November 2020

  • Web Directions Summit 2021

    A conference for the whole digital team–featuring product, design, front-end dev, and new people/talent/culture tracks.

    Sydney See you in 2021