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Product://remote Session Spotlight: With Great Addiction, Comes Great Responsibility by Raymond Dellar

In the leadup to Product://remote we’re putting the spotlight on the 2 dozen fantastic sessions we have lined up for attendees.

With Great Addiction, Comes Great Responsibility

By Raymond Dellar

When 0.4% of all users of Candy Crush generate more than 50% of the game’s revenues, when attention translates directly into revenue, where a small number of super-users of platforms generate most of the content on those platforms, the line between “habit” and “addiction” has become well and truly blurred. Games, apps and online services are explicitly designed to trigger the same kinds responses as addictive substances and behaviours.

In this presentation Raymond Dellar will dissect how these addiction loops are built into products and the psychology behind why it works. He’ll conclude by considering how we can use these lessons to help and improve our customer’s lives, instead of draining them.

About Raymond Dellar

We will aim to look at how various products and businesses build addiction loops into their products, and why we fall for them.

Then finally reviewing how we could use these lessons to help and improve our customers lives, instead of draining them.

 

See two dozen world-leading experts on all product design, management and ownership at Product://Remote November 2020

Product://Remote takes place across the month of November (and just a bit of December), and features two dozen world-leading experts on all things product designing management at an amazing price, just $195 before October 16th.

Learn more and register now

Conveniently timed for attendees from the North American West Coast, right across the pacific to Hong Kong and Singapore, Japan and beyond connect–with your peers at Code.

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