Web Directions Conferences for web and digital professionals

Summit ’19 Session spotlight: A content-first approach to product onboarding

As we countdown to our annual Summit ’19, our two day conference on all things product leadership, digital and product design, and front-end development, we’re highlighting great sessions you can expect there.

If you like what you see, then why not get along? It’s in Sydney on October 31 and November 1. With a carefully curated program that covers every aspect of delivering modern digital products, Web Directions Summit is the only conference for your entire product team.

Jonathan Colman
Jonathan Colman
UX content design lead
Intercom

A content-first approach to product onboarding

Knowing your user’s story is central to a great onboarding experience – but how do you actually tell that story?

At some point you need to write the content of your onboarding: words, sentences, value props, the works. Ultimately, it’s the content that helps your users achieve their goals.
That’s a lot of heavy lifting for just a few bits of text. As it turns out, writing your onboarding is a real job, and it’s often harder than you might think. The hardest part of all is figuring out where to start.

In this presentation, Jonathon Colman shares an approach and a few tools that make it easier to write a great onboarding experience.

Jonathan Colman

Jonathon Colman is the UX content design lead for Intercom in Dublin, Ireland.

Previously, he was the UX content strategy lead for Facebook Marketplace, managing a team that helped people connect with each other through commerce. Before that, he was the principal user experience architect at REI and managed global digital marketing for The Nature Conservancy. He also served overseas in the Peace Corps in Burkina Faso, West Africa and worked in conservation nonprofits for almost a decade.

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Join us in 2019:

  • Web Directions Design 2019

    Australia's product design conference with the world's leading expert

    Melbourne April 11 & 12 2019

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  • Web Directions Code 2019

    Australia's conference for JavaScript and Front End Engineers

    Melbourne June 20 & 21 2019

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  • Web Directions Product 2019

    Australia's conference for Product professionals

    Melbourne August 1 & 2 2019

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  • Web Directions Summit 2019

    Our legendary event. Three big tracks,–Product, Design and Developer focused.

    Sydney November 2019

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