Web Directions Conferences for web and digital professionals

Summit ’19 Session spotlight: Storytelling for influence. A how-to guide to influential storytelling

As we countdown to our annual Summit ’19, our two day conference on all things product leadership, digital and product design, and front-end development, we’re highlighting great sessions you can expect there.

If you like what you see, then why not get along? It’s in Sydney on October 31 and November 1. With a carefully curated program that covers every aspect of delivering modern digital products, Web Directions Summit is the only conference for your entire product team.

Omar Andrade
Omar Andrade
Agile coach
Boral

Storytelling for influence. A how-to guide to influential storytelling

Humans are story telling animals. And the best way to persuade and convince people is often through story. In this presentation, Omar Andrade explores the mindset and process for crafting influential stories. Mashing together design thinking, lean startup and classic storytelling structures to craft influential and simple stories that motivate people to action.

Using story prototypes to understand value and eliminate wasteful narratives that miss the mark, this session will get you thinking about how you approach influence in organisations.

Omar Andrade

Omar Andrade has spent 12 years on lean product development and human-centred design for digital and non-digital products. As a specialist in design sprints and service design, he has worked with companies like Qantas, Suncorp and Optus. He also facilitates and mentors design thinking at Boral, General Assembly and Academy XI.

He has founded and sold his own start-ups and claims he made all the classic start-up mistakes. His start-up experience has taught him the importance of human-centricity, prioritising value and the telling of compelling stories

We make events for the professionals shaping Australia's digital future

Learn more about us

I had an absolute blast, learnt so much, and met so many great people

Carmen Chung Software engineer, Valiant Finance

Join us in 2019:

  • Web Directions Code 2020

    Australia's conference for JavaScript Developers and Front End Engineers.

    Melbourne June 4 & 5 2020

    Details
  • Web Directions Product Design & Management 2020

    Australia's conference for Product professionals. With dedicated product design and product management tracks.

    Melbourne July 1 & 2 2020

    Details
  • Web Directions Summit 2020

    A conference for the whole digital team–featuring product, design, front-end dev, and new people/talent/culture tracks.

    Sydney November 5 & 6 2020

    Details