Web Directions Conferences for web and digital professionals

Sydney Workshop with Indi Young in November

I’m sure I’ve spoken about Indi’s excellent presentation from Web Directions North earlier this year before. It was such a clear headed explanation of her Mental Models methodology for aligning your design strategy with how people actually work. You may also have read her recent Rosenfeld Media book, Mental Models: Aligning Design Strategy with Human Behavior.

The exciting news is she will be giving a masterclass here in Sydney this November 19 and 20. Check out the full details at the Key Forums site. This intensive two-day course will help product designers, web designers and business strategists develop digital, physical, and environmental interactions that help people accomplish their goals.

  • Understand the user experience before making design and strategic decisions
  • Provide your organization with a clear roadmap of where it should – and shouldn’t – invest its energies
  • Speak to your customers in their language, not in the language of internal processes/structures
  • Be confident about your design decisions by grounding them in research data
  • Learn to decide on generative or evaluative research for the proper circumstances, and do better than surveys
  • Stop the continual redesign process by deriving an information architecture from users’ tasks
  • Get everyone—from discordant team members to busy executives—thinking alike with respect to design and strategy
  • Prevent disagreements about data interpretations within or across design teams.

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Out of any conference, Web Directions is far and away our favourite

Dave Greiner Founder, Campaign Monitor

Join us in 2018:

  • Web Directions Summit 2018

    Our legendary event. Two big tracks, one Product/Design, one Developer focused.

    Sydney November 2018

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  • Web Directions ai 2018

    The intersection of Technology, Business & Design with Ai

    Sydney October 2018

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  • Web Directions Culture 2018

    Creating better teams and workplace cultures

    Sydney October 2018

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