Web Directions Conferences for web and digital professionals

Video of the Week: Yiying Lu, Designing across Cultures

I first met Yiying Lu, then a recent design graduate back 2008. She’d gained a degree of fame due to the adoption of her piece “Lifting up a Dreamer” by Twitter as the image you saw when Twitter was down (this was quite a thing back in the early days of Twitter!)

Fail Whale at Twitter

We even featured her very first solo exhibition as part of Web Directions back in 2009.

Over the years her reputation only grew, and rightly so, but we remained close with the not only incredibly gifted, but kind, generous and wonderful Yiying, and it was a privilege to have her speak at Web Directions Summit last year.

Designing Across Cultures saw Yiying share her 10 years of cross-cultural design practice for global brands such as Disney, Twitter, and Wasabi Warriors. She told the visual stories of the Twitter Fail Whale and the official Dumpling Emoji. She also shared her creative process on how she overcomes design challenges when working on bilingual creative projects such as the Shanghai Disney Recruitment Campaign, Australian-Chinese real estate brand Home789, and localize global brand 500 Startups for the Korean and Indian market.

Enjoy this engaging presentation from one of Design’s genuine superstars!

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[Web Directions] is a delicious mix of things educational, social and mind-blowing. It’s time out from the hurly-burly to step back, get some perspective, and develop new ways forward, fortified with a whole lot of new stuff in your head.

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Join us in 2019:

  • Web Directions Design 2019

    Australia's product design conference with the world's leading expert

    Melbourne April 11 & 12 2019

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  • Web Directions Code 2019

    Australia's conference for JavaScript and Front End Engineers

    Melbourne June 20 & 21 2019

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  • Web Directions Product 2019

    Australia's conference for Product professionals

    Melbourne August 1 & 2 2019

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  • Web Directions Summit 2019

    Our legendary event. Three big tracks,–Product, Design and Developer focused.

    Sydney November 2019

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