Video of the Week: Yiying Lu, Designing across Cultures
I first met Yiying Lu, then a recent design graduate back 2008. She’d gained a degree of fame due to the adoption of her piece “Lifting up a Dreamer” by Twitter as the image you saw when Twitter was down (this was quite a thing back in the early days of Twitter!)
We even featured her very first solo exhibition as part of Web Directions back in 2009.
Over the years her reputation only grew, and rightly so, but we remained close with the not only incredibly gifted, but kind, generous and wonderful Yiying, and it was a privilege to have her speak at Web Directions Summit last year.
Designing Across Cultures saw Yiying share her 10 years of cross-cultural design practice for global brands such as Disney, Twitter, and Wasabi Warriors. She told the visual stories of the Twitter Fail Whale and the official Dumpling Emoji. She also shared her creative process on how she overcomes design challenges when working on bilingual creative projects such as the Shanghai Disney Recruitment Campaign, Australian-Chinese real estate brand Home789, and localize global brand 500 Startups for the Korean and Indian market.
Enjoy this engaging presentation from one of Design’s genuine superstars!
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