Web Directions Conferences for web and digital professionals

Video Ristretto: Checkout UX – Vitaly Friedman

Vitaly FriedmanOne thing you can be sure of with a Web Directions event – there will be surprises. That, of course, especially applies to our big Summit 17 conference in November – you’re coming, I hope?

Back at Respond this year, for example, one of our international keynote speakers, Vitaly Friedman (founder, editor and boss at Smashing Magazine), put on an extra, unscheduled session.

The thing about Vitaly is that as well as running his Smashing empire of conferences, books and one of the most useful websites a web designer or developer could want to know, he’s also still a working designer and developer himself.

His presentation, our Video Ristretto this week, focuses on his work with an ecommerce company, including improving their Checkout UX. Vitaly is such an engaging speaker with clever ideas and approaches, you really should find half an hour for this video.

And it’s a great lead-in to some of the UX-focused sessions you’ll see at Summit this year.



Got your ticket for Summit 17 yet?

Last year’s Direction has morphed into this year’s Summit – two days and two tracks of presentations crammed with ideas, challenges, techniques and breakthroughs in design, development and the overarching themes and concerns driving the breakneck evolution of our web and digital industry. It all takes place in Sydney on 9-10 November. Come and join us!


Want more?

Like to see and read more like this? Be the first to score invitations to our events? Then jump on our weekly newsletter mailing list to keep up with everything happening at Web Directions, as well as regular bursts of links to relevant articles & resources curated by John Allsopp – and we can promise you some exclusive and substantial subscriber benefits.

We make events for the web professionals shaping Australia's digital future

Learn more about us

Out of any conference, Web Directions is far and away our favourite

Dave Greiner Founder, Campaign Monitor

Join us in 2018:

  • Web Directions Summit 2018

    Our legendary event. Two big tracks, one Product/Design, one Developer focused.

    Sydney November 2018

  • Web Directions ai 2018

    The intersection of Technology, Business & Design with Ai

    Sydney October 2018

  • Web Directions Culture 2018

    Creating better teams and workplace cultures

    Sydney October 2018

  • more web directions events

    See our complete line up of awesome events