Video Ristretto: Checkout UX – Vitaly Friedman

Vitaly FriedmanOne thing you can be sure of with a Web Directions event – there will be surprises. That, of course, especially applies to our big Summit 17 conference in November – you’re coming, I hope?

Back at Respond this year, for example, one of our international keynote speakers, Vitaly Friedman (founder, editor and boss at Smashing Magazine), put on an extra, unscheduled session.

The thing about Vitaly is that as well as running his Smashing empire of conferences, books and one of the most useful websites a web designer or developer could want to know, he’s also still a working designer and developer himself.

His presentation, our Video Ristretto this week, focuses on his work with an ecommerce company, including improving their Checkout UX. Vitaly is such an engaging speaker with clever ideas and approaches, you really should find half an hour for this video.

And it’s a great lead-in to some of the UX-focused sessions you’ll see at Summit this year.



Got your ticket for Summit 17 yet?

Last year’s Direction has morphed into this year’s Summit – two days and two tracks of presentations crammed with ideas, challenges, techniques and breakthroughs in design, development and the overarching themes and concerns driving the breakneck evolution of our web and digital industry. It all takes place in Sydney on 9-10 November. Come and join us!


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