Video of the Week – Jared Spool at Transform 2016

Less than two weeks to go until Transform 17, which makes it a good time for Video of the Week to revisit the closing keynote address from last year’s Transform.

Jared Spool is pretty much a legend in the world of user experience and usability. Writer, researcher, consultant, speaker and educator, Jared’s talks, workshops, books, articles and courses have had a huge influence on a generation of designers, developers and well … all of us.

We could not have asked for a more relevant, pointed and inspirational closer for Transform 16 than Jared’s talk, even though – at a conference focused on the digital transformation of government services – his talk ranged far and wide in search of the tipping point where UX is embedded in an organisation’s culture.

Set aside an hour or so, and enjoy a master at work.


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