Failure is an option
Nicole Brolan Chief Product Officer SEEK
Humans are really bad at failure. We become emotionally invested in our decisions, and good old confirmation bias reassures us we're on the right track. Even when we really have no idea where we are.
Modern aircraft though are literally always off track. Which is why they constantly course correct.
Continuous discovery is a structured product management framework for how we understand customer needs & then rapidly generate and test multiple distinct ideas to validate how to best address these needs
It's about identifying your riskiest assumptions, and how to test them.
In this session Chief Product Officer at SEEK, Nicole Brolan, will show us not only is failure an option, if we're not failing, we're not innovating enough.
Nicole is the Chief Product Officer – ANZ for SEEK and is responsible for the Product team of ~110, our roadmap & hirer and candidate products and services. She was last year bought onto the Product & Tech leadership team covering AsiaPac and is working with that leadership team to converge platforms and experiences across AsiaPac. Nicole has been at SEEK for 14 years and is a passionate about building empowered teams who can identify customer needs and deliver on them.
She has helped lead the rollout of OKRs which are now used across all of Product and Tech & is now championing the embedding of continuous discovery. Prior to CPO, Nicole looked after SEEK’s SME hirers who drive a third of the overall SEEK ANZ revenue, driving substantial revenue growth & retention through improvements to the e-commerce funnel.
This included being responsible for cross functional product delivery, sales and service teams, to drive a holistic experience. During her time at SEEK, she has worked across Customer Service, Sales, Go to market and Product, giving her an appreciation for other business functions and how best to collaborate Nicole holds a Bachelor of Business, Major – Marketing
Don't miss your chance to see Nicole Brolan and many other inspiring speakers at Product 19.
Tickets start at $1195, for two in-depth days with the world's leading product professionals.