Web Directions Conferences for web and digital professionals

Aral Balkan – The Art of Emotional Design

Web Directions @media 2010, Southbank Centre London, June 11 2.40pm.

Session description

Most apps suck. Making an app that doesn’t suck is hard work and requires uncompromising focus. We call apps that don’t suck “usable”. However, in the Age of User Experience, making apps that are merely usable is no longer good enough.

So how can you go beyond making usable apps to creating exceptional experiences that evoke powerful emotions in users?

In this inspirational session, Aral will offer you an impassioned glimpse into his approach of authoring apps that people find joyful and fun; apps that people fall in love with.

Delight, story, empathy, character, voice, beauty, fun, and play are just some of the topics that will be covered and illustrated with examples from Aral’s decade-long experience in authoring web, Flash, desktop, and mobile apps, including his latest top-selling iPhone app, Feathers.

About Aral Balkan

Aral Balkan PortraitAral Balkan is an independent interaction designer and developer with over a decade of experience in creating web, Flash, desktop, and mobile applications. His latest iPhone app, Feathers, was featured by Apple as “New and Notable” and reached #1 in the What’s Hot list in the US. It is often cited as an example of beautiful, emotional design. Aral aims to build beautiful, empathic apps that create joy and delight. He shares his experiences, frustrations, and joys via his blog, tweets, and the numerous keynotes and talks he gives around the world every year.

Follow Aral on Twitter: @aral

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