Web Directions Conferences for web and digital professionals

Donna Maurer – IA: a “how to”

A presentation given at Web Directions South, Sydney Australia, September 29 2006.

Presentation slides

Session description

There are 2 aspects to making IA work in a project – an understanding of the key principles of information architecture and a knowledge of activities to put them into practice. This presentation will examine the "how to’s" of information architecture. We’ll look at how to take a content inventory, analyse content, conduct card sorting, analyse user research, choose the right structure, create an information architecture and test it. These activities drive an informed design process so you can be confident in your decisions and communicate them to other people.

About Donna Maurer

Donna Maurer PortraitDonna Maurer is a freelance interaction designer and information architect who specialises in making complex systems simple for people to use. She has loads of experience, with more than 6 years in senior consulting and in-house roles. She has designed intranets, websites, e-commerce sites, search systems, business applications and a content management system. She has conducted so much user research she can’t count it but knows she has facilitated more than 200 usability tests. She continually surprises her colleagues by talking to people rather than computers, and using as many coloured markers as possible.

Donna is an experienced speaker and has presented sessions and workshops at many events, including the Information Architecture Summit. She is currently writing a book on card sorting.

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