Web Directions Conferences for web and digital professionals

Jason Grigsby – Keynote: Native is Easy. Mobile Web is Freaking Hard!

Web Directions Unplugged 2011, Seattle, May 13th 3:50pm.

Presentation slides

Session description

No one who advocates for the mobile web wants to admit it, but it is true. Native is easier.

It’s easier to sell to stakeholders. Easier to monetize. And most importantly, easier to implement.

Argue about programming languages, memory management and reach all you want. There is one undeniable disadvantage that the mobile web faces that native apps don’t–over a decade of legacy code, cruft and entrenched organizational politics.

But the web is essential. Even companies whose businesses are centered on native apps need web pages to sell those apps. We can demonstrate time and again that a web-based approach is a smart investment.

So how do we sell mobile web projects? How do we work with the systems we currently have to build compelling mobile web experiences?

And most importantly, how should we be changing our web infrastructure, tools and workflow for the coming zombie apocalypse of devices.

About Jason Grigsby

Jason Grigsby PortraitJason Grigsby was one of the project leads on the Obama ’08 iPhone Application and helped design the user interface for the Wall Street Journal’s Blackberry application.

Jason is a co-founder of Cloud Four, a small start-up focused on mobile web development. He founded and organizes Mobile Portland. Jason is currently co-authoring Head First Mobile Web for O’Reilly Publishing. The book will be available this winter.

Follow Jason on Twitter: @grigs

We make events for the web professionals shaping Australia's digital future

Learn more about us

Out of any conference, Web Directions is far and away our favourite

Dave Greiner Founder, Campaign Monitor

Join us in 2018:

  • Web Directions Summit 2018

    Our legendary event. Two big tracks, one Product/Design, one Developer focused.

    Sydney November 2018

  • Web Directions ai 2018

    The intersection of Technology, Business & Design with Ai

    Sydney October 2018

  • Web Directions Culture 2018

    Creating better teams and workplace cultures

    Sydney October 2018

  • more web directions events

    See our complete line up of awesome events