Web Directions Conferences for web and digital professionals

Kelly Goto – The Iterative App

A presentation given at Web Directions South, Sydney Australia, September 29 2006.

Session description

Between the diverse demands of clients, bosses, engineers, and designers, Web application design has reached a new level of frenzy and discord. You know what we mean, and so does Kelly Goto, who has refined Web process and project management to an art form. In this session, she takes you through the application development process. Learn the behind-the-scenes techniques behind rapid prototyping, and see how to enhance your current process to include iterative usability testing cycles. You’ll also discover how to verify development requirements before you code by employing PDF prototypes and HTML click-throughs. With a collaborative mindset and the proper process in place, design and engineering teams can work together and launch the “iterative app” successfully.

About Kelly Goto

Kelly Goto PortraitKelly Goto is currently a principal at Gotomedia, an online consultancy for user experience and interaction design, Kelly continues to focus on developing new techniques for collaborative development in digital media. With over 15 years of experience in the advertising, design and interactive industry, Kelly bridges the gap between utility and aesthetics.

Formerly an award-winning Creative Director at Idea Integration Kelly successfully managed the redesigns of many sites ranging from independent to corporate levels. In advertising and commercial design since the late 1980s, Kelly has acted as creative director, designer, and producer for many high-profile clients including KPMG Consulting, Compaq, IBM, Warner Bros., National Geographic, Adobe Corporation, Paramount Television, Macromedia Corp., and Sony Pictures. Kelly is the co-author of the highly acclaimed book Web Redesign: Workflow that Works.

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