A presentation given at Web Directions South, Sydney Australia, September 28 2007.
It’s not just about email and Twitter: industry analysts agree, virtually every online social network application will develop a mobile feature in the next year or two. From Flickr pre-installed on Nokia phones to an up-to-date map of your buddies locations, mobile devices are ready to come pre-loaded with new friends for you to play with. Before you tune out to listen to music tagged and delivered to your mobile by your social network, or press SEND on a stinging critique of the Web Directions dining hall food to restaurant review mobile sites, why not attend an informative yet fun session about the latest and greatest in GPS and location based services connecting online communities on your mobile? For those who want to focus on the business model not the technology.
About Laurel Papworth
Laurel Papworth runs a consultancy specialising in educating companies in how to maximise value from social networks, user generated content and web 2.0 technologies.
In the past she had lead roles in digitising Fairfax Newspapers and establishing Optus Convergent media and now Laurel lectures on marketing into social networks at the University of Sydney and advising clients such as Channel 10 (developing online communities around shows such as Australian Idol) and Mobiles2Go (world leader in location based mobile services). Laurel frequently presents on Web 2.0 technologies and how they can best be used at a business level including corporate blogging, RSS feeds, user documentation wikis and vibrant customer communities.