Web Directions Conferences for web and digital professionals

Mark Pesce – Mob Rules

A presentation given at Web Directions South, Sydney Australia, September 28 2007.

Watch the presentation on Youtube

Session description

Sometime shortly after Web Directions South concludes, somebody (probably a somebody in the “developing” world) will become the three billionth mobile phone subscriber. Good for the providers, of course – but the effects of the network on human social organization are far more profound. From the dhows of Kerala to the cities of China to the beaches of Cronulla, we’re all coming into contact with – and learning how to master – the subtle skills of spontaneous self-organization which are the essential fact of life on the network. We can get in front of this spree of self-organization – or get run over by it. Either way, mob rules are the new laws of business, politics, and culture.

About Mark Pesce


Mark Pesce PortraitKnown internationally as the man who fused virtual reality with the World Wide Web to invent VRML, Mark Pesce has been exploring the frontiers of media and technology for a quarter of a century. The author of five books and numerous articles, Pesce has written for WIRED, Feed, Salon, PC Magazine, and The Age.

For the last three seasons, Pesce has been a panelist on the hit ABC show The New Inventors. From 2003 to 2006, Pesce chaired the Emerging Media and Interactive Design Program at the world-renowned Australian Film Television and Radio School. In February he received an appointment as an Honorary Associate at the University of Sydney, and has gone on to found FutureSt, a Sydney media and technology consultancy.

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