Web Directions Conferences for web and digital professionals

Relly Annett-Baker – All The Small Things

Web Directions South 2011, Sydney, October 14th.

Presentation slides

Session description

Microcopy is the ninja of online content. Fast, furious and deadly, it has the power to make or break your online business, to kill or stay your foes. It’s a sentence, a confirmation, a few words. One word, even. It isn’t big or flashy. It doesn’t leave a calling card. If it does its job your customer may never notice it was there.

In this session, Relly will show you how you can bolster sales and reflect your company and client’s values through just a few well-chosen words. Designers? Do you get lumped with the interaction copy? Developers? Do you get left trying to make meaningful error messages? Ecommerce managers? Do you want an easy increase in sales? This session will help. It will be a lot of fun. You should definitely come.

About Relly Annett-Baker

Photo of Relly Annett-BakerRelly Annett-​​Baker lives in a leafy market town with her husband and two small sons. As a result, she eats far too many cakes from Waitrose and can be guaranteed to stand on Lego at least once a day. As well as being content strategist and content writer for Supernice Studio, she is employed as live-​​in domestic staff by two cats. She also writes articles and jabbers on about copy to anyone who will listen, creates scrapbooks, and continues to procrastinate over the draft for her book, a guide to creating web content for designers and developers, to be published in Spring 2011 by Five Simple Steps. She better finish this biography before her editor spots she isn’t writing her book again.

Follow Relly on Twitter: @RellyAB

We make events for the web professionals shaping Australia's digital future

Learn more about us

I had an absolute blast, learnt so much, and met so many great people

Carmen Chung Software engineer, Valiant Finance

Join us in 2019:

  • Web Directions Design 2019

    Australia's design conference with the world's leading expert

    Melbourne April 11 & 12 2019

    Details
  • Web Directions Code 2019

    Australia's conference for JavaScript and Front End Engineers

    Melbourne June 20 & 21 2019

    Details
  • Web Directions Product 2019

    Australia's conference for Product professionals

    Melbourne August 1 & 2 2019

    Details
  • Web Directions Summit 2019

    Our legendary event. Two big tracks, one Product/Design, one Developer focused.

    Sydney November 2019

    Details