Web Directions Conferences for web and digital professionals

Relly Annett-Baker – All the small things

Web Directions @media 2010, Southbank Centre London, June 11 1.40pm.

Presentation slides

Session description

Microcopy is the ninja of online content. Fast, furious and deadly, it has the power to make or break your online business, to kill or stay your foes. It’s a sentence, a confirmation, a few words. One word, even. It isn’t big or flashy. It doesn’t leave a calling card. If it does its job your customer may never notice it was there.

In this session, Relly will show you how you can bolster sales and reflect your company and client’s values through just a few well-chosen words. Designers? Do you get lumped with the interaction copy? Developers? Do you get left trying to make meaningful error messages? Ecommerce managers? Do you want an easy increase in sales? This session will help. It will be a lot of fun. You should definitely come.

About Relly Annett-Baker

Really Annett-Baker PortraitRelly Annett-Baker lives in Brighton with her husband and two small sons. As a result, she thrives on the sea air and can be guaranteed to stand on Lego at least once a day. As well as being a freelance web copy and content writer, she is employed as live-in domestic staff by two cats who often supervise her typing and make editorial suggestions such as ‘I think it’s dinner time’. In between opening cans of Whiskas and writing for clients, she writes articles for various online media groups and continues to procrastinate over the draft of her first children’s book.

Follow Relly on Twitter: @RellyAB

We make events for the web professionals shaping Australia's digital future

Learn more about us

Web Directions South is the must-attend event of the year for anyone serious about web development

Phil Whitehouse General Manager, DT Sydney

Join us in 2018:

  • Web Directions Summit 2018

    Our legendary event. Two big tracks, one Product/Design, one Developer focused.

    Sydney November 2018

    Details
  • Web Directions ai 2018

    The intersection of Technology, Business & Design with Ai

    Sydney October 2018

    Details
  • Web Directions Culture 2018

    Creating better teams and workplace cultures

    Sydney October 2018

    Details
  • more web directions events

    See our complete line up of awesome events

       

    Details