Relly Annett-​Baker — Telling tales

Web Directions USA 2010, Loews Atlanta Hotel, September 24 1.00pm.

Presentation slides

Session description

Humans are drawn to narrative we can engage with and we may have just found the perfect medium for this sort of narrative interaction in the internet. Every site, app or connection is full of the possibility of story – yes, even yours. Especially yours. But is your site making your user the principle character? Or are they just the forgotten redshirt? And who’s writing the script?

In this talk, Relly will show you how narrative runs as deep through websites as it does through your favourite TV dramas, video games, comic books or musicals, and explain how you can write decent help for your users, define personality for your site and create documents to support everyone involved in creating that experience. These methods will allow your team to work together to create a site rich in personality and tell the story of your brand, right from the navigational opening set-​piece on the homepage to the microcopy that is the closing curtain on a successful transaction.

About Really Annett-​Baker

Relly Annett-Baker PortraitRelly Annett-Baker lives in a leafy market town with her husband and two small sons. As a result, she eats far too many cakes from Waitrose and can be guaranteed to stand on Lego at least once a day. As well as being content strategist and content writer for Headscape, she is employed as live-in domestic staff by two cats. She also writes articles and jabbers on about copy to anyone who will listen, creates scrapbooks, and continues to procrastinate over the draft for her book, a guide to creating web content for designers and developers, to be published in Spring 2011 by Five Simple Steps. She better finish this biography before her editor spots she isn't writing her book again.

Follow Relly on Twitter: @RellyAB

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