Web Directions Conferences for web and digital professionals

Robert Hoekman Jr – The essential elements of great web applications

A presentation given at at Web Directions User Experience, Melbourne Town Hall, May 16 2008, and Web Direction Government, Old Parliament House, Canberra, May 19 2008.

Presentation slides

Session description

Most great web applications have a few key things in common. But can you name them? Better yet — can you achieve them consistently in your own projects?

In this closing keynote, Robert Hoekman, Jr., author of the Amazon bestseller Designing the Obvious (New Riders) describes the seven qualities of great web-based software and how to achieve each and every one of them by learning to communicate through design. See why it’s important to build only what’s absolutely essential, apply instructive design, create error-proof interactions, surface commonly-used features, and more in this informative session that will change the way you work and enable your users to walk away from your software feeling productive, respected, and smart.

About Robert Hoekman

Robert Hoekman, Jr PortraitRobert Hoekman, Jr., is the founder of Miskeeto, a product development and web design consultancy focused on socially-conscious projects that improve the world.

He’s a passionate and outspoken interaction designer, writer, and user-experience evangelist who has written dozens of articles and has worked with Adobe, Automattic, United Airlines, DoTheRightThing.com, Go Daddy Software, and countless others to create superior user experiences for a wide range of audiences. He also gives in-house training sessions and speaks regularly at industry events like Adobe MAX, Flashforward, SxSW, Future of Web Design, and others.

Robert is the author of the Amazon bestseller Designing the Obvious, which focuses on seven guiding principles of great web-based software and how to leverage them in any real-world project. Learn more about Robert through his blog at rhjr.net.

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